5 Right Ways to do Your Lipstick Boxes

All of us are aware of all the wrong ways to do lipstick boxes. The jumble of words and phrases on the front, the bad choice of color combination, the ill thought out choice of words etc.!

yes, all of us have "been there, seen it" and God knows we hated bad packaging more than a bad product.

Do you know why?

It is because a customer first gets introduced to the packaging and not the product. It is a matter of fact, packaging sells, not the product!

While we are already aware of a hundred ways how not to do the packaging, it is more important to know at least 10 right ways of doing your packaging.

Let us have a look:

Establish a Connection between the Product and Packaging

No:

There needs not to be the image of a sizzling broad on men’s shaving kit packaging. It is tempting, but it is so obviously irrelevant.

Your packaging and product both should make a whole. Try to merge your product into the packaging.

Just like the packaging of this pack of cookies.

Did you notice how awesomely they have used die-cut window option and turned a biscuit pack into a buying trigger?

Simplicity is Stylish

You do have to throw your palette on the poor cardboard box in order to make your packaging attractive. Your custom lipstick boxes packaging https://www.packagingblue.com/lipstick-boxes.asp can still look awesome with simplicity and nice use of colors.

Take the example of the iPhone’s packaging. There is nothing shouting out loud on the world’s best cell phone’s packaging, except an image of iPhone, white background and Apple’s logo.

Make it Expandable

Now:

When I say "expandable" it means two things:

Number 1 – Your packaging should have the option to expand the brand; this means that if today you are only making cell phones and tomorrow you will expand to tablets, your packaging must have space to accommodate the new product.

Number 2 – Your packaging must have some extended features which will either make it useful for the customer or make them stunning, laugh or amused.

Using Effects like Embossing, Debossing, and Raised Ink etc.

You must have noticed on business cards, greeting cards or on the packaging that some words or image are either raised or pressed. This is one of the most commonly used printing features and almost all good packaging companies use this feature in their packaging routine and not to mention that almost all customers love to have this effect on the packaging of their wholesale lipstick boxes.

Make Packaging Reusable

Aright:

Although, I have already mentioned this feature of a good packaging, let us talk about it in detail. The world is moving faster towards reusability and it cannot be retrained to the old and irrelevant ideas.

From minimalism to reusability, it is all about making use of things while avoiding the mess. For example, there was this t-shirt packaging that I loved and what they did was turning the cardboard packaging into a hanger. Once you have withdrawn the t-shirt, you can use the packaging as a hanger to hang your shirt. Awesome, isn’t it. They took the productivity to next level!

So get some inspiration from these packaging hacks and see how your lipstick packaging beats the unimaginative and unimpressive lipstick boxes of your competitors.