Affordable Shopfitting Ideas For Your Business

Although many businesses now rely on internet marketing and digital presentations there is still a place for physical stores, they still have the edge when it comes to overall sales. The challenge for most retailers is to create a store that has enough appeal to their customers to attract them inside. Because retail space is now at a premium and every inch of space counts it is important to use all your space in the best possible way. Modern storage shelving is designed to be easy to install and show your products to both you and your customers’ advantage.

Having a small space and a small budget means you face a challenge, but with imagination and simple, ideas, creativity and resourcefulness which after all, is the mark of being an Australian, you can create a space that reflects your brand’s authenticity and your own unique personality in a small but very attractive retail space.

Some of these ideas may help you plan yours:

• Create the illusion of space using ceiling and wall fixtures, one of the latest trends in small spaces is very high or no ceilings. If you have a low ceiling in a small space inveterate the possibility or removing it, there may be a huge usable display space there.

• Using complimentary interior colours such as whites and natural tones helps to reflect natural light and wall mirrors add dimension expanding the visual space of your shop.

• Sometimes the minimalist approach is best, it has the advantage it is less costly and gives a sense of sophistication with less effort. This also allows for simplified display or redecorating changes. It makes it easy to highlight products and customers like stylish simplicity.

• Glass shelving and cabinets are one of the best ideas for small and expensive items as it provides security without being obvious. Glass can also be used for storage shelving so the stock is always visible.

• A power wall is an effective way to catch your customer’s attention as soon as they enter your store. Here you can display your feature inventory or new arrivals.

• Improve the traffic flow through your store with a straight floor plan which allows free movement so customers can easily view all your merchandise. Create a purchase path that is easy to follow, but also incorporates retail speed bumps to slow the flow at points of interest.

• A great design is about catering to all the senses and how your customers feel so consider quality sounds and maybe a few oil diffusers for subtle fragrances to increase your customer’s enjoyment of being in your store.

• It is imperative your store layout always looks fresh and clean as most people will not bother with a dirty store.

Oz Shelving Solutions is Australia’s leading experts for high quality retail display shelving and shop fittings.