Food Online Saga Market Size and Trends 2024

India has different cultures united as a whole, not only culture there’s variety in the climate, languages, and styles. For the last couple of centuries, our cuisine has been affected a lot by various different factors. May it be the British rule or the Mughals or the Chinese! All have contributed to our appetite. And what we have is a mixture of heavenly delicacies present today. Passion about the food has given a rise to food sector in India, specifically online food ordering wherein a hungry belly can order the food at the click of the mouse or mere by tapping the screen of the mobile phone.

Read Full Article: https://bit.ly/2vXpm8n

India online food ordering market is expected to grow at a CAGR of 15% during the coming years owing to hectic lifestyles, increasing job pressures, rising youth population, etc. In today’s world time has become a crucial part of one’s life, the advantage of getting food at your doorstep thereby saving time has triggered the growth of online food ordering in India.

With pros comes the cons, Online food delivery is restrained by a number of factors such as limited delivery times, unpredictable demand, fierce competition and vast market. The online food delivery space needs continuous innovation to improve customer convenience, satisfaction, and retention.

The concept of food ordering is not emerging, it has emerged. With increasing internet penetration coupled with rising Smartphone user the click to order concept has gained popularity in all the major cities. Now, one can even get food delivered inside the train mere booking online in advance.

Seeing the opportunity in online food ordering, many companies from the different sector has entered the market. JustDial and Ola, cab aggregator, has entered this segment in four cities of India. Existing and new entrants have plans to expand this online food ordering business pan India. Companies are adopting various strategies to attract and retain current customers innovative packaging, subscription model, etc to increase their share market.

The whole ecosystem of online food ordering is divided between the online food aggregators and restaurant backed online delivery. Both have many big players. Players like Zomato and food panda have a significant share in the aggregator based model whereas McDonald's, Dominos, dominates the latter.

Marketing Expert with over 10+ years of experience in Business Development and Marketing Management.