3 Killer Content Marketing Ideas To Increase Traffic Today

We all know how tricky content marketing can be, but we're also aware of the huge benefits of a successful content campaign

There are countless articles online showing how websites' fortunes have been changed overnight by a viral piece of content, and while it's unrealistic to plan for content going viral, there are a number of sure-fire tactics you can use to increase your traffic flow.

The reality is that if you have an online business in 2018, even if only a small part of your business is online, then you need to pay attention to content marketing. Having a blog with popular articles can be as important as good customer service and five star reviews.

Even better news, blogging and content marketing doesn't have to be difficult. There are some guaranteed methods that can get you more traffic, a better quality of audience, and a quick return on the time you've spent writing articles.

1. Optimising your articles for CTR

CTR, or click through rate, is the number of people clicking on your headlines and reading your articles. It goes without saying that a higher click through rate will only result in positive sales and subscribers to your online platform.

What you should be looking out for in terms of CTR then are things that will grab an audience's attention. What could you put in place to make sure that your article stands out above the rest in terms of Google's search rankings?

Here are some key pointers:

• Parentheses in your headlines
• Power words to draw attention (Best, Today, Now) - Numbers in your headlines - Statistics
2. SEO Content is the only content

If there is one thing that is going to make or break a start-up business online, it will be a good or bad SEO strategy.

Without SEO, nobody is seeing your content, which means all of your efforts mean nothing. And this is true of any industry: SEO just as easily applies to e-commerce, as it does to personal trainer marketing strategies

Again, there are a handful of things you can do to achieve good SEO. However, the most important by far is Keyword Planning. You need to optimise all of your content around keywords that are going to bring in regular readers.

Use tools like Google Keyword Planner, and AhRefs to find the golden ticket in terms of traffic-rich keywords.

3. Research, research, research

It goes without saying that the only good writers are good researchers. That being said, you'd be shocked as to how many people skip this vital stage when it comes to their content marketing campaigns.

When we say good research, we don't just mean reading a couple of articles. You need to have a process, and this should ensure that you are up to date with trends, and with your competitor's articles.

Search Google Trends for topics related to your industry that are trending.
Having found a topic, go to your competitor's blogs, and to Google, and find ten blogs that you can beat with your own content.

Using these research methods, you will guarantee that your content is relevant in the industry, and better than your competitors.

Blogging and content marketing can be scary, but they really needn't be. If you optimise your content for CTR, integrate good SEO practice, and ensure that your research is better than your competitors, you will be well on the way to increasing your website traffic, and your business earnings!

About the Author

George Aird is a fitness expert, with knowledge of personal training and nutrition. He trains at OriGym Centre of Excellence

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