What is it like to be a Digital Marketer?

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

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The job description of a Digital Marketing manager is very broad, and often varies from organization to organization and the type of industry the organization is a part of, for example, the job description of a digital marketing manager in a consultancy firm would be different from the one in an e-commerce firm or a brick and mortar real estate agency.

Job Responsibilities of a Digital Marketing Manager:

• Creating strategies to increase online traffic to the organization’s website
• Tracking the conversions and improving the percentages and numbers
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the company’s website (Includes design, content and usability)
• Collecting and Evaluating customer feedback data
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Even though there is no singular Job description of a Digital Marketing Manager, we will try to see their broad job descriptions in various scenarios.

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Digital Marketing simply defined as an umbrella including all internet or online marketing activities that helps in the brand promotion or lead generation in such a competitive business environment.

More and more customers are advancing towards the digital era, which also influences business to incorporate digital marketing platform to reach maximum audiences within a short period.

Define Digital Channels and its types

Digital Channels simply described as various mediums or paths that help the organization or marketers to promote themselves among various customers (new and existing both) within domestic as well as international market. Digital Channels combines Google search, display, email, social media (Facebook) and websites.

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