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Benefits of printing and packaging cartons

Author: Ram Kadam
by Ram Kadam
Posted: Sep 20, 2018

Printed cartons have been widely in use by manufacturers for packaging since decades, and there has been a gradual but steady change in their making and design. Printed cartons today are not only used for packaging but also to promote brand visibility. Further, a number of manufacturers have specialized into catering to exclusive industries like Pharma packaging companies, FMCG (Fast moving Consumer goods) packaging companies etc. Packaging companies in India are aplenty, and their top selling product is the good old printed carton because of their cost effectiveness, reliability and simple use. If you are looking for information on the top benefits of using printed cartons, we have come up with an article that tells you just about it:

Building your Brand: Cartons today are embellished with all kinds of taglines, logos etc which go a long way in building a brand. Think about it, things being transported in a carton will change many hands, and we have all seen Vans unloading boxes on the road. This provides an opportune moment for brand promotion, which companies, with the help of skilled designers and marketers are exploiting, to further strengthen their brands. Printed cartons are also a staple with e-tailers and they also provide re-ordering information on the boxes.

Cost effectiveness: Printing and packaging companies which deal in cartons, will tell you about the number one reason for their popularity and why they have been around since, more than a century. Printed cartons are cheap, easy to use, capable of being handled by handymen of all types. You might have to shell out a little extra for customizing the box or the printing, but all of it works out to be an extremely cost effective solution for packaging.

Eco-Friendly: If you want to do your bit towards the earth and reduce your overall carbon footprint, it's another reason why you should definitely make use of printed cartons. The paper used to make cartons is procured through recycling, with anywhere from 70-95% of the contents of the end product being recycled. Printed cartons once used can also be used in a number of ways in your household, for storing books, containers for old clothes etc.

Streamlining Logistics: If you don't live under a rock, you must have certainly heard or ordered from e-tailers like Amazon and eBay. Have you ever wondered why they package even the smallest of items in oversized boxes that are filled with bubble wraps? The key to unlocking a seamless and streamlined logistic support also lies in the size of the boxes, as it defines load carrying capacity, which companies have realized and are trying to achieve maximum efficiency through it.

Rich Offsets Pvt Ltd. is one of the market leaders in the packaging industry providing a vast range of solutions. We pride on supplying packaging materials including cartons to some of the biggest companies in India like Cipla, Glenmark, Alembic etc.

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Author: Ram Kadam

Ram Kadam

Member since: Jul 28, 2015
Published articles: 22

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