10 Content Marketing Improvements That You Should Consider

Online marketing is a continuously expanding and changing area that keeps even the most experienced and gifted webmasters busy keeping up with the new trends and the changes in SEO as well as the maturing tastes and desires of internet users who grow increasingly impatient and intolerant of sites that do not deliver quickly and precisely what they want. To get the best value talk with your local SEO experts on The Gold Coast and consider these 10 marketing strategies:

1. Podcast

One of the biggest growth trends from 2017 and the first half of 2018 is Podcasts, it’s estimated 100 million users listen to podcasts weekly while driving the car cooking dinner and any time they want a high quality experience.

2. Data Drive

Take as much of the guesswork out of your marketing plan using segment traffic assessment to find why people sign up to your site and see what’s really doing well and what to drop.

3. Market Saturation

Don’t use topics that are saturated, look to address hard to reach spaces or closely aligned topics that have a low content level, but high audience interest, then quickly produce high quality interesting and helpful content.

4. Focus and Categorizing

It is not possible for all content to be at the top of the SEO rankings, so you need to think laterally and aim for a balance between generating leads and growing your brand to be trusted and recognized.

5. Keep SEO as your Main Priority after Content

Always be up to date with your SEO, as the best and most sort after content without being properly search engine optimised, cannot be found, so contact your SEO Gold Coast expert.

6. Look to the community

Take the time to investigate what people in your community are interested in to find relevant and valuable content to engage them.

7. Write about things you Know

It is best that you stick to writing about thing you actually know about rather than trying to be clever at everything. Thoughtful, well written and original, useful and interesting content is all you should produce.

8. Sales and Marketing

The trick today is to produce content people want and value so they will listen to you and get to know your brand. Then you can carefully integrate your sales pitch, branding and build your public recognition.

9. Build Your Brand

Building your brand so it is strong on quality and at the same time aligns with your main function of selling your product or service is essential, many sites are becoming too broad and lose sight of their main purpose.

10. Get in touch

One of the most important things you need to do is to contact and talk to as many of your customers as possible and get their feedback, find out what they like about your company and more importantly what they don’t like.

When planning an online marketing campaign it is important to really know what your target audience wants, what unique things of value you can offer to attract them and to find the best ways to engage them such as podcasts. Look to specialize and offer the highest quality content possible.

Straight Up Digital is an online marketing agency offering Web Design, SEO service on the Gold Coast.