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Tips to Select the Perfect Colour Palette for Your Business

Author: Shane Habib
by Shane Habib
Posted: Sep 27, 2018

Your brand colours have a powerful impact on how your customers perceive your business!

Colours are one of the most-remembered elements of a brand, and it is an inexpensive way to attract and create a brand impact. The psychology of colour plays a vital role in marketing and advertising your business. Studies show that humans react to specific shades – a fact that marketers and designers should leverage. When used correctly, your brand colours can influence a consumer’s perception of your brand.

Whether you are a start-up business owner or skilled marketer looking to redo the painting work, you can benefit from these inspirational tips to select the best colour palette for your business.

Understand colour psychology:

To make use of the colour in your office, you need to understand the importance. Don’t just stick to your favourite colours. Think out of the box, and research various colour choices and consider how they would impact your business.

Visual stimulus including colours can impact employee behaviours, productivity levels moods and attitudes. So, selecting the right colours for a business can play as much of a role in the company’s success as selecting the right candidates to work for your organisation.

Select a colour that fits with your brand:

Before choosing the colour palette, consider what colours and shades fit with your branding. It is not necessary that the colours should include logo and similar designs. But, make sure they fit with the overall image that you want to portray for your brand.

Create a colour story:

While there are many benefits in using different shades thorough out your office, don’t paint every wall a different colour. Discuss with the painting contractors in Sydney and choose the colour that matches with other room walls as well. If it looks chaotic and unmatched, it could undo all the good work you intend to do with all of those new colours.

Incorporate different colours:

There is no rule that you have to go with one colour. Incorporate different shades into the different parts of your office where they can have the most benefit. For example, red and orange can work better in a conference room where you encourage active collaboration.

Commercial painting is so more than adding colours to the walls. It is a statement about how well you establish your business before the clients, customers, and employees. Hiring the right commercial painters Sydney can make your business beautiful by bringing colour to life with paint. The painters in Sydney can take your brand’s colours and match your building design to your business.

The author is one of the most reliable commercial painters in Sydney. With the help of skilled professional painters, he claims to provide cost-effective painting and decorating solutions for both commercial and residential properties. Visit for more details.

About the Author

Based in Sydney, Total Colour is able to offer a competitive service, constantly completing work in all areas of the country. Our aim is to offer high levels of workmanship and service, which underpin our commitment to client service.

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Author: Shane Habib

Shane Habib

Member since: Apr 18, 2018
Published articles: 13

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