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How Geo-Based AR is Reimagining Travel and Tourism

Author: Olivia Johnson
by Olivia Johnson
Posted: Sep 27, 2018

The location-based augmented reality, a combination of geo-based system and GPS, is leveraged to monitor a device's location and overlay the data on screen about that point of interest. Today, the technology has evolved enough to allow us to combine AR with geospatial data methods as well as location sensors such as gyroscopes, accelerometers, and digital compasses, to derive an exceptionally immersive experience. In addition to immersive experiences, geo-based AR offers other excellent value proposition too: Including 3D visualization, contextual information, natural interface, and augmenting a location.

However, the question remains: Do businesses stand to gain from it? The answer is an overwhelming yes. Integrating location into the app will ensure that companies, especially those involved in the tourism industry, can deliver relevant content to their users at the right moment. Furthermore, such companies can also leverage Bluetooth or WiFi instead of the device's GPS for indoor navigation or to identify the user's position within the 2 to the 5-meter radius. Moreover, if the locations involved are either too big or difficult to navigate, such as airports, businesses could enable their apps to combine WiFi, RTLS, and BLE beacons to offer turn-by-turn navigation using AR directional arrows, distances, and other crucial information.

Suffice it to say that the travel and tourism industry stands to benefit immensely from location-based augmented reality. Listed are some of the key benefits:

  1. Businesses such as restaurants and hotels can utilize location-based AR's tracking functionality to market their offerings. In case you are wondering, tracking in this context is using the latitude or longitude APIs to get the precise location of a building. It is then used to deliver an augmented 3D view to the user on the map.
  2. This technology can also be incorporated into apps to help users quickly find alternative routes to the destination when the usual approach is not accessible for any reason. It is especially handy for the users who are new to a city or town or may not be aware of the vicinity. Sure, GPS could do the job too, but it doesn't have the prowess to deliver an immersive experience that is made even better with titbits about the buildings or monuments on the way.
  3. One more advantage proffered by these services is that it empowers restaurants with a novel approach to win over their customers. They can use location-based AR to deliver unique, personalized dining experiences by their location. Imagine the charm of browsing through a virtual menu board instead of flipping through the pages of the same old menu.

There is no doubt that Pokemon Go was quite conducive to the introduction of location-based augmented reality. However, the fact remains that the scope of this technology's application transcends the bounds of gaming. With assistance from a trusted GPS development company, such as Rishabh Software, businesses operating in the travel and tourism domain can use location-based AR to expand their horizons and deliver increasingly immersive and contextualized services for their customers.

About the Author

Olivia Johnson is a technical writer, love to share stuffs related to technology & development.

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Author: Olivia Johnson

Olivia Johnson

Member since: May 27, 2018
Published articles: 54

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