Shopify AR: Experience the Future of AR-ready eCommerce Stores

eCommerce is a result of proliferation of technology in our daily lives. Often, technology and internet together have gone beyond the limits to ease out different tasks involved in it.

AR or Augmented reality is one of those results where technology has taken over control with its advancement. It has brought the retailers closer to their customers and their lives.

Augmented Reality helps you to overlay computer-generated images in our real-time world. For e.g., if you are watching an image of chair online, then you can place a realistic imposition of it in your living area with the help of AR.

AR revolutionized whole industries specifically those where buying decisions are dependent on the actual fit in a real-time environment like furniture, beauty products etc.

AR is a rapidly evolving technology that can bring an immense level of benefits for everyone. Many tech giants like Google and Apple are working quite hard to harness the power of AR.

However, several AR-powered Apps have been successfully developed and implemented in the market such as Sephora Virtual Artist. It allows users to try on various makeup looks while taking a picture of your dress and face with which you are planning to apply it.

With its future applications holding a possibility to infinite innovations, overall users of this powerful technology are anticipated to reach 1 Billion by the year 2020.

Although nothing can exactly match the experience of visiting a physical storefront and trying out the products. Still, AR is gaining acceptance to a great extent.

What is Shopify AR?

Shopify is a powerful eCommerce platform that helps you to easily set up an online store and support a long-term growth. Currently, it powers 600,000 businesses worldwide with 1,000,000+ active users.

Whether it is about serving budding SMEs’ needs or enterprise’s larger vision, Shopify has a solution for all. And, the strong developers’ community behind it has always kept it evolving.

In context with AR, while everyone is focusing on AR-powered apps to provide customers with a seamless experience, Shopify has gone one step ahead. It has come up with a future holding capability with its AR-powered Safari iOS Browser.

Shopify’s iOS 12 update has made it possible to experience AR without even leaving your browser. It allows the users to realize your products directly from their iOS browsers regardless of opening the mobile app of that specific brand.

Also, it is equipped with a developer’s toolkit which means you can simply hire Shopify developer and create your own preferred AR experiences.

This innovation in the field of eCommerce is quite useful as a huge percentage of consumers are dealing via their smartphones. Over the past few years, mobile industry has turned out to be a striking channel for eCommerce activities. Instead of desktops or tablets, consumers are preferring to buy from their mobile devices.

In the current year, smartphone users accounted for 62% (in terms of online shopping). Also,

As per Statista, "By 2019, there would be approximately 5 billion mobile phone users worldwide"

However, Safari users are comparatively less than Android operating system. Still, there is a consistent growth in iOS platform’s exclusivity & performance that calls for a greater consumer base in the near future.

So, having a backup from AR in the Safari browser is a great advantage to have on your Shopify eCommerce store.

In Conclusion….

The full potential of AR in eCommerce industry is still a long way to get unfold. Though, platforms like Shopify are all set to make sure that you harvest the best of this technology at every stage of selling.

Although AR doesn’t ensure increasing conversions, yet it can help you to achieve an assured decrease in product returns. Consider to give it a try.

I work as an eCommerce developer in reputed firm. I offer an exclusive range of high quality web development services for different projects related to eCommerce, advertising, marketing, etc.