Do's And Don’ts For E-Commerce Website Design

E-commerce is one revolution that has crept into (make that transformed) our daily lives with more and more web users steadily reaching out to e-commerce platforms for buying products. If you’re designing an e-commerce website, it is always prudent to opt for a professional and experienced ecommerce web development company that will help you in creating a user-friendly, responsive, fast-loading, glitch-free and appealing website.

The best ecommerce website developers in India will tell you that the homepage of the website counts since it gives an overview into the content, i.e. what to expect, the functionalities of the site and the overall UI/UX design. The User Experience (UX) and User Interface (UI) are two key parameters which are vital for good website design. The website has to be visually appealing in order to be acceptable to online audiences. Visitors will not stay on a site in case the site does not attract them. The design has to be visitor-centric and offer good experiences to users.

When it comes to cutting-edge User Experience (UX) and User Interface (UI) design, here are the points worth considering-

• Value- This is what helps in generating higher conversions and retention of a customer base. The design should be immersive, keeping visitors engaged and happy overall.

• Adaptability- Another key component of website design, there should be ease of use while downloading, buying, using or installing services/products. Websites that are not structured properly and are unresponsive can lead to your brand image being tarnished beyond repair. Websites should be easily accessible by end-users for all web browsers and should be searchable. There are several usability techniques that come into play for this purpose.

• Desirability- The UI should be dynamic in nature and should sport a look that is contemporary and relevant. A clear brand identity will always boost your brand image and help you pursue organic growth. Desirability of the user interface is directly correlated to higher user engagement. The UI should ensure seamless interactions with the site.

• Usage of Colours- Colours are used for focusing visitor attention on key actionable components of the website. Attention is grabbed easily by warmer colours like yellow, red and orange among others. Color selection is crucial when it comes to the user experience and interface design alike.

• There should be ample white spaces between two interface elements, i.e. text, buttons, navigation bars and so on. This helps in building relationships with users.

• The UI should focus on achieving greater clarity and visitors should be able to understand the site design and recognize it instantly.

• There should be a consistent approach followed with regard to the screen elements, user expectations and style guidelines.

• All buttons and clickable items should be clearly visible and functions should be easily understandable by customers. These clickable items should be neatly spaced and icon sizes should be carefully chosen, keeping mobile devices in mind. The fronts should be easily understandable as well.

• Images should be contemporary and should be optimized in order to avoid any slow loading possibilities of the site. Images should be high quality and easily viewable by users.

• Content should be contextual like previews/videos/comparisons and so on which help users find specific products. The website should not be overloaded with text and other content. There should be no hiding of information.

• URLs should be as short as possible in order to enhance usability. Banish excessive text placed around elements which are clickable since there are chances of them merging into the content of the page.

• Forms should have a smaller number of fields in order to increase chances of customers filling them out.

• Fields should have placeholders or captions.

• If you are not creating a separate mobile version for your e-commerce brand, emphasize on responsiveness and adaptability, both across desktops and mobile devices.

Ian Myers is an expert in web & mobile app development. He has more than 10 years of experience in the industry working with ATop Digital, one of the leading digital marketing agency in USA & India