Decode The Role Of A Brand Manager In Pharmaceutical Management!

In pharmaceutical brand management, a manager’s job is to create a long-lasting image on the customers’ mind. This is to increase the market shares and improve the brand sales of a pharmaceutical organisation.

These professionals continuously check the market trend and deal with advertisement and marketing actions to ensure that the correct message is sent out.

Tasks of a Pharmaceutical Brand Manager

A brand manager of a pharmaceutical firm is responsible for the curating the idea and further plans to convert a company to a brand. Daily role of a manager is to manage the company franchise setting up initiatives and objectives in context to company priorities. Certain other duties are:

Meeting the measurable and qualitative goals of the company.

Running the development plan for a brand portfolio.

Discovering fresh products and identifying innovative packaging methods.

Strategising plans and implementing them for customer promotions.

Constant planning and keeping a check on marketing budgets.

These functions vary according to different companies, but in most cases, it is the same duties and roles that are there.

Moreover, there are specific aspects of pharmaceutical brand management that a manager takes care of which makes or breaks a company.

Here they are:

Packaging:

Brand managers should oversee the packaging functions of their company from the very beginning. Packaging is an excellent marketing method which offers consumers with various signs at the time of purchase and while using the product.

Customer Centric:

Pharmaceutical brand managers cannot ignore consumers and must use the digital world for its advantages. Nowadays, Google influences decisions taken by numerous customers, patients, etc. Hence, pharma companies cannot afford to rely on third-party websites for spreading information about its products.

Have great stories to tell:

Most companies in other industries create brands quite early during the development phase. However, it is quite the opposite for companies in the pharma industry. Brands managers must be capable of telling engaging stories and work with the R&D during the early stages of the project. It is to primarily identify opportunities, branding concepts with development and testing of prototypes.

Ensure brand loyalty:

This is one of the most important aspects of pharmaceutical brand management. If there are not any repetitive customers coming back for the product, it is of considerable concern. Thus, a pharmaceutical brand manager must put in that amount of effort to be capable of engaging patients and to gain buy-ins.

Appeal to sentiments:

Numerous scientific studies have proven that people tend first to feel than think. So, a pharma brand manager should appeal to the emotions of patients instead of treating them as an exception. According to statistics, successful pharmaceutical companies are erected by both logical and inner emotional elements.

A pharmaceutical brand manager’s task is to bring success to a product’s lifespan. Every product brand has a timeline; from when it is launched in the market until it eventually disappears. People working in this profession have to make the brand successful in extending the lifespan to enjoy more profits out of the product.

Initial based in Mumbai Graduate student of data sciences I used to write on different topics which I like most such as Technology, Educational, and Financial.