10 Amazing Facts Concerning The Changing Digital Landscape

Digital news is significantly changing following the groundbreaking technologies that keep coming up. The latest news today in Nigeria will not just reach you through the traditional channels like magazines and newspapers. If in doubt, here is the recent findings by media practitioners and journalists concerning digital shifts that are reshaping how Nigerians get news.

Four Out of Ten Nigerians Get News Online

Digital news is only second to television. Young people are going for news online rather than watching it on TVs or reading it in print newspapers. TV and newspapers are still popular among the older generation but a small number of younger adults seem interested.

Mobile is the Device Mostly Used to Get Digital News

There is a rise in the number of people relying on mobile devices for news. This has risen from 54 to 72 percent from 2013 to date. This is because mobile devices are easy to access and common among the younger generation.

Long-form Journalism Is Relevant in This Mobile Centric Industry

Mobile users spend a lot of time on average reading long-form articles. 1000+ words articles get more attention compared to shorter articles.

Over 50 Percent of Smartphone Users in Nigeria Get News Alerts

For those who get news alerts only half of them take action and even go further to seek more information.

Facebook is Now Popular as a Common News Source

Over 50 percent of Nigerian adults get their news on social media. This includes Facebook, Instagram, Twitter and the rest. However, Facebook is a more common news platform due to its wide range of users with over 50 percent of them getting news on the site.

Over 50 Percent Digital News Consumers Get Their News While Doing Other Stuff Online

More than half of those who get news online receive it while doing something else online rather than specifically looking for it. About six out of ten social media users bump into news accidentally. However, those using Reddit, Linkedin and Twitter claim to seek for jobs specifically.

A Few Nigerians View Social Media as Trustworthy Source of News

Only four percent of social media users in Nigeria trust what they get from social media. On the other hand, more people trust conventional print media and news organizations (even when they post on the social platforms).

Even Though Many Get News on Digital Platforms, Only a Few Are Engaging With It

News consumers barely engage with the news they get. Only 25 percent click on links to stories, and only 10 percent share the news they read.

Family, Friends, Environment, Knowledge and Politics Are Catchy Subjects In Digital News

Those who click on stories are particularly interested in politics of the country. Some will click on self-improvement stories. Subjects on family, friends, and environment are also eye-catching to social media users.

Political Players Reach More People on Social Platforms Than Through Websites and Emails

About 25 percent of social media users turn to latest news today in Nigeria about politicians which are often higher than website and emails which gets only about 10 percent each audience. In conclusion, it is clear that digital news is going to be the normal future. This requires mainstream media owners and journalist to adopt skills in this industry to reach more people.

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Over 50 percent of Nigerian adults get their news on social media. This includes Facebook, Instagram, Twitter and the rest.