How to Turn Your Website to Actionable Plan

"A goal without a plan is just a wish."? Antoine de Saint-Exupéry

The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a clear strategy in place, so the project doesn’t go off the rails.

Building Your Team

It takes a village to raise a child. It takes a team to create a website.

Let’s talk about the critical roles on your team:

Executive Sponsor

It’s critical to have an executive sponsor. Without this person, the likelihood of getting your project off the ground is near non-existent. This is the person who will advocate for your team and the project to the rest of the organization. Inevitably, your team will come up against decisions that require an executive call. Or, you will be pressured by other parts of the business to add more pages or content, change the scope of the project, use a different technology, move up the launch, etc. That’s when you need an executive sponsor who can push back on those parts of the business appropriately and help your team stay the course.

Developers

Obviously, you need web developers on your team if you don’t have in-house developer then the Digital Marketing Mirchi is the cheapest and qualitative platform for you. These are the people who are going to do the heavy lifting and get the site built. Developers can be in-house or outsourced. If you need to outsource the development, you can go to a development firm or hire individual developers. In a world where virtual teams are the new norm, you may have to be cognizant of time differences depending on where on the map your developers are physically located. Sometimes, time zone differences can be used to your advantage. If your developers are up while you’re in bed, you can make changes and give feedback during the day, knowing the changes will be made while you sleep.

Designers

Designers can also be either in-house or outsourced or a combination of both. Again, if you are outsourcing your design work, you can use a design agency or individual designers. What’s important for the project, is that the designers on your team be a good match in terms of experience and expertise for the vision for your site. It also helps if your designers have user experience or UX expertise.