8 Retail Store Ideas To Boost Your Store Sales

When you have a retail store make it as presentable and customer friendly as possible with the best storage shelves in Sydney and boost your store sales by having your sales staff ready:

Make sure all your employees put your customers first

A very common mistake is to allow employees to do tasks instead of looking after the customers. A good sales person will always be busy doing things in the off periods, but as soon as a customer is there they instantly become attentive although not pushy.

Manager training

Many managers get their position because they have been there longer and not necessarily because they are competent. Managers must be your best sales people and able to train the other people below them to be the best as well.

Show by example and Connect

Show your sales people by doing it yourself; the best modern sales practices are through personal contact and emotional responses. Listen to your customers don’t preach at them, find out and understand just what a customer wants first. Educated them about the products and show them you are the best option for fulfilling that need and then thank them for their time and business interest.

Customers first Policy

Always remember that customers are looking for a pleasant and interesting, value-added experience and not just a product. Offer them extra value services or products and ask them if they would like to leave their contact details in a mailing list so you can personally advise them of developments, promotions, upcoming sales and specials that are exclusive to this store.

Be Social

One of the most cost effective marketing strategies is using social media. Ensure that you have a constant presence on all the local social media channels and your website is locally search engine optimised, proactive and compatible with all hand held devices.

Social media is the ideal way to position your business as the central place to find information, shop and buy your products.

Generate your own Buzz

Every time something noteworthy happens in your community or business get involved and send a press release to the local media. Get involved in local charities and offer some of your product or services as prizes in raffles or fundraising events. Make your store the drop off point for charity donations and offer a discount from your store for all donators.

Hold social group meetings or classes and use these to tastefully to generate a buzz about your business.

Design your Store for Sales

Have your store shelves in Sydney designed to take advantage of impulse buying and cross merchandising. Use lighting and audio video to play product information and education as well as relevant entertainment. An interesting and energetic store acts as a people magnet.

Manage your money carefully

Work to a budget and keep financial records up to date, watch your cash flow inventory control and pricing strategy.

Finding new sales opportunities for your retail store is best done in your local community by becoming the center of attraction by promoting charities and community projects, using social media and offering interesting value throughout your store to local groups.

Oz Shelving Solutions is Australia’s leading experts for high quality retail display shelving and shop fittings.