10 reasons why your business needs an explainer video
Posted: Oct 19, 2018
To stand out in today’s competitive marketplace, businesses must rank higher on the Google search engine. And a considerable part of Google’s search engine algorithm is the time duration visitors spend on your website. This is the reason behind the untapped popularity of explainer videos. Explainer videos, short animated videos used by businesses to narrate their brand story in a unique and memorable way, are not only affordable but very effective in helping a business grow. Explainer videos have become extremely popular because of their striking visual appeal, alleviated conversion rates and increased brand visibility provided you chose the right explainer video company to produce a meaningful video for your business.
Let’s look at 10 reasons why your business needs an excellently designed explainer video
- Bucks up the conversion rate:
As research claims, 85% of people are more likely to buy a product if it possesses a creatively designed explainer video. These videos also help to keep track of the most popular item by counting the number of views on the video.
- Explain your product:
Texts bore people whereas lively explainer videos explain the usefulness of a product in a much more appealing manner. With such videos, you can connect with the potential customer and explain what your business can do for them and why they should opt for you.
- Generate interest:
In this digital world, an increasing number of businesses are using the digital space to market themselves. Companies can ignite interest in their product via these explainer videos.
- Rank higher in Google search:
Usually, websites with lots of text and images are ranked lower on the search engine which implies that the customer won't visit them. The key is to incorporate striking videos to get the customer's attention immediately.
- Alleviated web traffic:
A kickass video designed by a creative explainer video company can go viral and increase the web traffic considerably.
- Stay alive in the audience's mind:
On average, people remember only 10% of what they hear but 50% of what they see. If your video is influential and rightly designed, the information will be retained in the customer’s mind.
- Make your pitch lively:
You can make your sales pitch energetic with an explainer video. Explainer videos can especially help if your product/service is a complex one.
- Grasp the audience’s attention:
The idea is to think of creative ideas and incorporate those into a colorful explainer video. This marks as the best way to engage your customers.
- Increased reach:
When your video is unique and compelling, it will be shared by viewers that will result in increased brand reach.
- Build the brand personality:
It is imperative to build a strong brand personality for customers to trust you and there’s no better way of doing it than using explainer videos.
Since now you know why an explainer video is necessary to help your business reach untapped heights, look for an experienced explainer video company to create meaningful explainer videos suiting your business objectives.
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