How to Revive Brand Loyalty that has been killed by Convenience

Earlier brand loyalty was considered an important factor. There were companies who enjoyed customers for life, even in the presence of other competitors offering similar products. But times have changed. Today, even big commercial sites built with top-notch e-commerce solutions such as BigCommerce web design etc. cannot guarantee their customers’ loyalty towards their brand. Such is the story of "convenience" which has swallowed brand loyalty as a whole.

I understand nowadays, most companies don’t sport much luck when it comes to encouraging brand loyalty but that doesn’t mean yours’ have to suffer too. There are still ways your brand can connect with customers and retain them for years to come. For your ‘convenience’ (wink!), I have mentioned below a few.

1. Knowing Your Customer

Make your customers realize that you care about their experiences and are always there to listen to their concerns. Ask them questions such as how was their recent experience with your brand? Were they satisfied? Did your product/service meet their expectations? What are the areas that need improvement? Also, make sure to let your clients know (how much you care for your customers) as well.

2. Prioritizing Product/Service Quality

Price, no doubt, will always be a deciding factor in brand loyalty. Suppose you and your competitor both are selling a similar product but at a price range of $180 and $100 respectively. Do you think any amount of brand loyalty can overcome such a massive price difference? Surprisingly, the answer is yes. It works but only if the customer is convinced that your product quality is that much durable than your competitor’s. Work on your product/service quality and you would never be disappointed.

3. Promoting Healthy Experiences

Inspiring brand loyalty in today’s younger generation is an entirely different story. These people also referred to as the millennials, have a mind of their own. They care more about the experiences involved in the buying process rather than the actual product/service itself. Therefore, investing in experiential marketing that touches customers on a deeper level is another sure shot way to promote loyalty.

4. Go the Extra Mile

In the end, walking that extra mile always pays off. Find out new ways to revitalize your brand loyalty such as choosing the aspect your brand excels at and making it more effective than before or launching a package redesign to freshen up your brand or amplifying your brand story by including your brand’s origins, values, driving characteristics etc. You can also consider renaming your brand if the old one isn’t working out its charm on your customers anymore.

Conclusion:

I understand how frustrated it is to acknowledge that the brand loyalty your grandparents enjoyed in their time was far better than what you and your younger generations will ever experience. But don’t let this be a reason to negatively affect your efforts. Instead, focus on solidifying your brand strategy by improving the quality of your product, offering a good customer service and doing whatever it takes to capture the next generation of brand loyalty.

Paul Henry is an experienced professional in the field of Internet Marketing and currently associated with a web design company Los Angeles, California.