Interaction with Mr. Venkata Raman (Chairman & Founder) Wokkitpro

Questionnaire

1. Tell us about the inception story of the firm. What motivated you towards the establishment of this firm? What were the challenges that you saw in the industry that you wanted to target with WOKKITpro?

We have been associated with the real estate industry for the past 4 decades and considering the complexity of any real estate transaction and the various parameters involved, doing real estate business in India still remains a challenge.

I personally feel that the Real Estate segment in India has a long way to go in terms of embracing technology to facilitate ease of doing business. The industry is not very organized when compared to the global scenario and all critical information to do business is still very scattered.

Real Estate has always been about 2 things - LOCATION & INFORMATION - and the latter i.e. INFORMATION is still not available on a single platform.

This is when the idea of WOKKITpro was born!

WOKKITpro, today, is the only DIGITAL TECHNOLOGY POWERED BUSINESS INTELLIGENCE TOOL for Real Estate industry in India.

We have launched this solution in Tamil Nadu and have plans to expand nationwide soon.

WOKKITpro is a comprehensive repository of updated real estate specific information which helps our customer take accurate and informed business decisions.

WOKKITpro helps our users analyze and interpret information specific to their business needs and catalyzes growth.

2. What were the challenges that you faced during the early days of inception of the firm? Also, how did you overcome those challenges to evolve as a recognized name in this industry?

Recruiting the right resources with the required skill sets and training them from the real estate business perspective was a challenge.

Also translating all the real estate industry information to the minutest of the detail from business perspective onto the software was also a challenge.

Well, these are evolving processes and we are leaving no stone unturned to facilitate enhanced user experience.

3. What are the challenges that your clients usually come up to you with? What are the various measures taken by WOKKITpro to meet their requirements?

All our prospective clients in the market have confessed that collating all critical real estate specific information, whether it is Classifieds or Advertisements, from so many sources, both from newspapers and online news portals, useful for their business, has been a very laborious task; and also, not without human errors.

WOKKITpro, to these customers, has come as a boon, as it just does that with fractional errors.

Features like PUBLIC NOTICE, GAZETTE & JUDGEMENTS give them all the legal information and avoid future litigations. These are unique to WOKKITpro and made available over a click of a button.

Our clients are really excited and they want us to go PAN India.

4. Elaborate on the major services offered by WOKKITpro, emphasizing your services? Also, how does WOKKITpro’s solutions work and what are the processes involved in it?

WOKKITpro aggregates all real estate industry information which helps our clients with leads and also to take informed decisions.

If you open our WOKKITpro app today, you will find close to 2 million real estate specific data useful for our client’s business. Therefore, it will be no exaggeration to state that our WOKKITpro app is an information aggregator specific to your business needs.

The app also connects prospective buyers, sellers, traders, real estate suppliers and service providers on a single platform.

WOKKITpro is completely data driven and the process involves culling out millions of real estate specific data from hundreds of newspaper editions, news portals et al and uploading the same on our WOKKITpro application. This task is herculean but our team of close to 100 qualified members in our production team, working in 2 shifts, make it happen!

5. The modern business demands high quality services at lesser cost to compete in price driven markets. What are the benefits that WOKKITpro’s services assure to its clients? How does your company streamline your clients’ business through these services?

Yes! We deliver quality without compromise. However, when we interviewed a few industry stalwarts after taking them through the application before we launched our solution in Jan 2018, they had suggested a price which was nearly 10 times our existing price band. We, very consciously, decided to keep the price much lower as we wanted our customers to enjoy all the benefits of WOKKITpro at a reasonable cost which works out to approximately Rs. 20 a day without taxes. So, today, we are very competitive on price with no compromise on quality.

In terms of benefits, we provide all our users very comprehensive information on news, classifieds, advertisements, tenders, public notice, area info, gazettes, judgments, get quotes, manage locations & listings.

All the above data helps our clients in streamlining their business.

6. Today, organizations are facing unprecedented challenges like economic uncertainty, market complexity, hyper-competition, changing consumer expectations and regulatory pressures. Both private and public organizations are looking for next-generation services. What are the new frameworks and techniques that WOKKITpro follows to provide maximum optimization and what are the new arenas in technology that your company wishes to focus into?

In all the market conditions and market dynamics mentioned above, clients with first-hand information on real estate & properties always stand to win.

We will be soon moving into artificial intelligence to collate data. This will be our next move in terms of technology.

7. The global market for these services is highly competitive in nature. Hence companies are coming up with niche strategies in this domain to stay ahead. What makes your company different from its competitors in the market? Where does the core competency of WOKKITpro lie?

WOKKITpro, as a solution, is a niche by itself, in India. The core competency of WOKKITpro lies in its business specific data which forms its nucleus.

As of today, there is no such B2B application like WOKKITpro that offers a similar solution.

8. How has the company’s growth been since its inception? Mention a few milestones achieved by WOKKITpro. Also, according to you, what are the major factors that have contributed towards the growth of this firm?

The growth has been slow and steady but increasing every day as more and more customers are subscribing to WOKKITpro.

The niche solution that we provide, I think, will catapult our growth in the years to come.

9. Please tell us about WOKKITpro’s work culture and employee programme. How do you harbor innovation among your employees?

Well, I cannot tell you as to how many brain storming sessions that I have had with all team members of our organization before we freeze on a particular feature. Yes, we encourage our team to regularly throw up ideas anytime and my doors are always open to receive them. We have a very pro-employee approach in the way we deal with our team members and this has helped us to increase productivity. We have always believed in cross fertilizing innovative impulses, wherever they come from, from both within and outside of our organization.

In a nutshell, we encourage proactive initiatives, willingness to learn and creative thinking. We also reward such initiatives as a token of appreciation and recognition.

10. How has the company charted out its map for future and what developments can we expect from WOKKITpro in the years to come?

WOKKITpro will become synonymous with Real estate nationwide and we have plans to foray into other verticals to facilitate ease of doing business.

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