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How Good is your Publishing Workflow?

Posted: Oct 27, 2018
Publisher’s workflow is developed using different ways – trial and error method, internal meetings, consultant’s advice, etc. However, your company’s workflow came into being after incorporating various improvements and getting rid of what didn’t work. Nonetheless, you should also keep in mind what worked for another company might not work for you, if you are in the process of analyzing your current publishing workflow, and wondering if it could be improved further.
Pay attention to the following:
Approval process workflow – If you have a content producer who is responsible for uploading content to the site, then you need to ensure that the content goes through an editorial check. For this, you can have your writer send the link along with an approval request to the editor. However, if your organization has a large pool of contributors and volumes of content, then implementing the process within internal CMS would be more effective. This way, your CMS can automatically notify your editor whenever new content is created, and new notifications can help editors to review every piece and put them into a customizable dashboard for global viewing. To further streamline the process, you have a separate workflow configuration for editors and writers.
Content Workflow: Content needs to be revised, updated from time to time, to keep it relevant, and for SEO purposes as well. It could contain links that need to be reviews periodically to maintain quality. Therefore, when any content is uploaded or revised, an approval notification can be triggered for the project manager to review before making it live for the audience. This process would work for user generated content as well which could be used in the form of comments, forums, tags, etc. Sending notifications to outside contributors would also help you keep them engaged in your content.
Plagiarism Workflow: One of the best workflows will have no issues of plagiarism. Additionally, no editor or writer would want to inadvertently duplicate content as it would reflect very poorly on you and the credibility of your business. By having a plagiarism check workflow, you could ensure proper scanning of the editorial process which helps in identifying duplicate content.
Enhanced digital products: If your team is stuck in the traditional publishing workflow system, then digitizing might result in backtracking. You can easily solve this problem by optimizing your workflow using DigiCore. This process uses XML first publishing workflows, which in turn aids in author review of the manuscript. Create files. Content solutions like DigiCore is built on advanced DMS infrastructure which supports your online publishing solutions.
Many content producers are strong on producing multi-media content. Many are still struggling with it, or are just starting up. When you are redesigning your workflow, it is important that you have a clear ambition and vision for your multi-media position. Which channels are important to you, how will you publish in them, and how should your content be connected and play in different channels?
Therefore, you need to assess your existing workflow and then sort your priorities and then make changes accordingly. Embrace modern workflows that can help your organization be future-ready and revenue driven in the publishing world.
About the Author
About what it takes to be a prosperous digital publishing resources For Mobile, desktop, tablet & Web publisher, and generate specific goals around those ideas.
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