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Innovative Products, Technological Advancements, Key Player's Business Strategies of Smart TV Market

Author: Neel Bobde
by Neel Bobde
Posted: Oct 25, 2018
smart market

Report outlook-

Asia-Pacific generated the highest revenue in the market in 2017 and is expected to lead the global market throughout the forecast period.

According to a new study published by Polaris Market Research the Smart TV market is anticipated to reach USD 341.6 billion by 2026. In 2017, the Full HD Smart TV segment dominated the global market, in terms of revenue. Asia-Pacific is expected to be the leading contributor to the global market revenue during the forecast period.

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Segment Analysis: -

The increasing adoption of 4K televisions, and growing penetration of high speed internet have boosted the adoption of smart TVs. Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Increasing penetration of televisions, growing demand for superior video and audio television content, and rising consumption of online content boost the adoption of smart TVs. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.

The growing disposable income has encouraged consumers to buy technologically advanced television sets that are in perfect amalgamation with their increasing living standards. Moreover, consumers are opting for high quality video and audio services along with the ability to connect to the internet. Thus, lofty living standards and increasing consumption of online content, would contribute to the growth of the smart TV market, thereby positively affecting the market growth.

Study of Region-

The increasing disposable incomes in developing countries of this region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the shipment of smart TVs in the region. The growing demand for high quality audio and video services, along with the need to connect to the internet has encouraged consumers to invest in smart TVs. Local players are introducing low cost Smart TVs with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in Smart TV markets of the Asia-Pacific region.

The different ranges of screen sizes covered in the report include 28 to 40 Inches, 41 to 59 Inches, and above 60 Inches. In 2017, the 41 to 59 inches segment accounted for the highest market share. Smart TVs with screen sizes in the range of 41 to 59 inches are gaining traction worldwide owing to improved capability to offer superior video and audio quality along with additional features. Introduction of low cost smart TVs by the market players have boosted the growth of this market segment.

The well-known companies profiled in the report include

  • LG Electronics
  • Koninklijke Philips N.V.
  • Sony Corporation
  • Samsung Electronics Co. Ltd.
  • Sharp Corporation
  • Hitachi Ltd.
  • Toshiba Corporation
  • Haier Electronics Group Co.
  • Panasonic Corporation
  • Videocon Industries Limited
  • and Skyworth Digital Holdings Ltd.

Table of Contents

Overview and Scope

Research goal & scope

Research assumptions

Research Methodology

Primary data sources

Secondary data sources

Key take-away


Executive Summary

Market Definition

Market Segmentation

Smart TV Market Insights

Smart TV – Industry snapshot

Smart TV - Ecosystem analysis

Smart TV Market Dynamics

Smart TV – Market Forces

Smart TV Market Driver Analysis

Smart TV Market Restraint/Challenges analysis

Smart TV Market Opportunity Analysis

Industry analysis - Porter's five force

Bargaining power of supplier

Bargaining power of buyer

Threat of substitute

Threat of new entrant

Degree of competition

Smart TV Market PEST Analysis, 2016

Smart TV Market Value Chain Analysis

Smart TV Industry Trends

Competitive Ranking Analysis

Smart TV Market Size and Forecast, 2017-2026 by Technology

Key Findings



Full HD TV


Smart TV Market Size and Forecast, 2017-2026 by Screen Size

Key Findings

28 to 40 Inches

41 to 59 Inches

Above 60 Inches

Smart TV Market Size and Forecast, 2017-2026 by Distribution Channel

Key Findings



Smart TV Market Size and Forecast, 2017-2026 by Region

Key Findings

North America









Rest of Europe





Rest of Asia-Pacific

Latin America


Middle East & Africa

About us Polaris Market Research

Polaris Market Research is a global market research and consulting company. We provide unmatched quality of offerings to our clients present globally. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide our customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities.

Contact Us:

Mr. Neel

Corporate Sales, USA

Polaris Market Research

Phone: 1-646-568-9980

About the Author

Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises.

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Author: Neel Bobde
Premium Member

Neel Bobde

Member since: Oct 23, 2018
Published articles: 344

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