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Choose the perfect online marketplace for your business

Author: Vick Desimone
by Vick Desimone
Posted: Oct 29, 2018
online marketplace

Online shopping is one of the trendiest activities these days. So if you want to start your own business, choosing an online platform to sell the products is the best idea. From showcasing a wide range of goods with just a few clicks, getting free from the hassle of packaging to being relieved from transporting the goods to the exact customer address, they are multiple advantages of getting involved with an online marketplace.

While online marketing comes with a plethora of benefits, it is very important that you choose the right marketing platform. Below are top 5 tips which can help you choose the right marketplace for your goods.

Strong Customer Base

What is the use of a marketplace which does not have buyers? For this reason, it is very important to choose an online marketplace which has customers. Another aspect which you must keep in mind while checking the popularity of the virtual marketing platform is to see if the marketplace is known for the type of products which you sell.

For example, if you sell gadgets and the website is known for its fashion and lifestyle collection then it not be a good idea to sell your products on this platform. So research and select the right platform for your goods.

Logistic assistance

This is one of the prime facilities which online sellers get on virtual shopping platforms. If they fly solo then all the responsibilities, from marketing the goods to packaging and transporting these at the recipient address lies with them. So choose a platform where your responsibility will be to deliver the products just to the logistic hub of the site.

Rest of the transportation process should be with the company. Select a marketplace which has its logistics hub near to your warehouses. This will ultimately reduce the cost of transportation.

Competition level

If you are a new seller then keep the intense competition in mind. The extremely popular commercial sites have multiple sellers offering the same products. They offer different deals and discounts and as a new seller, it might become tough for you to grab customer attention.

This excessive competition can be detrimental to your business. So choose a platform where the level of competition is moderate. Some established e-marketplaces offer special incentives to the new sellers and help them become a brand. It is always better to choose those alternatives of eBay where, as a new seller you get special attention and discounts. Another factor which you must keep in mind while choosing an online marketplace is the search functionality. This is of utmost importance when you are selling on a multi-vendor platform. Customers should get access to your listed products as soon as they search with the product name.


The marketplace should be flexible to your needs. While shopping online, customers are extremely dependent on photos of the products. So choose a marketplace where you can upload multiple images. The marketplace should have the patent of getting the pictures on a good background.

Product photography plays an important role while listing products online. Ask how many products you can upload before getting into a deal with the marketplace. While some of the websites charge a percentage of the sales price, the others charge for listing. Speak with several marketplaces to know about the fee structure and then choose one which matches your preference. It should offer a simple registration and product listing as well.

The website should be dynamic and capable to change fast keeping pace with customer needs. It should enable easy access to product pages. Buyers also prefer websites which have a quick customer assistance service. Read the reviews and ensure that payments are safe and secure on the site. So in one line, put yourself into the buyers’ shoes and ensure that the shopping experience is comfortable from their end.


Last but not least; enter into a final contract with the marketplace after running some tests. Like try selling different products and check which product sells the best on the marketplace or run sales for different periods and check which offers the best profits. Try auctions, incentives, discounts and fixed prices to check which works best for your product on the marketplace. Choose a marketplace which encourages customer reviews.

Most of the online buyers depend on product reviews while shopping for a particular product. While a positive feedback can generate more sales, negative feedback will help you improve the products and services.

It has never been easy for a small business to make its mark in the competitive retail business arena. Choosing the right online platform like TrueGether can help you get the number of sales which you hope for. The online marketplaces put your products directly in the path of the customers who are seeking such items with their wallets ready in hand!

About the Author

Vick D. is a Tech enthusiast with various gaming and tech views. Most of the time he keeps writing and when he does not, he likes to explore the unexplored places in India. If you talk about love then it is all about just Cars.

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Author: Vick Desimone

Vick Desimone


Member since: Sep 26, 2018
Published articles: 3

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