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Reasons To Include Promotional Models In Your Business Events

Author: Richelle Villarin
by Richelle Villarin
Posted: Nov 01, 2018

It’s hard to miss a promotional model at a trade show; the same applies to most product introductions and marketing events, and there’s a reason for that. Promotional models add something more to an event.

No one ever gets a second chance to make the first impression – you’ve probably had this cliché more than a hundred times. But when it comes to your corporate events and meetings, you don’t want to take that statement lightly. Investors and prospects are watching. You want to present your company in the best possible manner, so these people can have the right impression of your company imprinted on their brains.

But how do you achieve this?One great way to ensure that your guests get a great impression of you is by collaborating with modeling agencies in Dubai for male models who will help give your company a personal face. The good thing about using promotional models is that they extend your organization’s reach without stretching your budget. They can be essential partners in getting your message and product in front of your prospects warmly and invitingly. Models serve as the human face your solution needs to stand out in the competitive marketplace.

Here are more reasons to include promotional models in your events

To increase leads and awarenessIn an exhibition, your company will often only have two or three representatives, who will be engaged for the most part trying to demonstrate your solutions, qualify leads and sometimes, close deals. Since your team will be busy, a model will help gain the attention of passers-by, engage them in conversation and grab their interest. They will also distribute brochures and other promotional items as well as collect contact details.

Many prospects ask basic questions initially. A promotional model can often address these questions. The models are at the forefront in the process of pre-qualifying leads.

To humanize your brandAll solutions require a human face for it to be relatable to prospects. The appliances, cars, software, phones, computers and any other item on display at an event are all meant for use by people – these products are designed to fulfill a human need. That’s why it goes a long way for humans to associate with it visibly, and what greater way to achieve this than to use a model. An appealing model humanizes the solution. A handsome face invites prospects to believe that a certain class of people uses your products.

To represent you in different eventsThese models work at media events, trade shows, streets, and even gatherings; meaning, you can bring them to various events. The flexibility allows them to understand your solutions intimately. Some models will even represent you in television and print advertisements, acting as a public face of your brand.

To attend to your guestsClients; both current and prospects love the exclusivity of being invited to sponsored "tents" or "rooms" at sporting events or festivals. However, the gesture might be ineffective if there’s no one to attend to them. Having a range of smartly-dressed models to serve as your hosts and brand ambassador can help you make the most from the moment.

ConclusionWhen looking for Dubai models, ensure to check for their experience and the kind of image you want them to convey. You also want to be clear about the duties you’ll need from the model. This will help you find the best match for your business needs.

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Author: Richelle Villarin

Richelle Villarin

Member since: Sep 21, 2018
Published articles: 11

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