A reading list for tech start-ups

There are so many resources available to you to help progress your current company to the next stage. The most powerful resource for years has been books!

Here to help with a list of some top reads is Where The Trade Buys, a UK based leading printing company who offer display board printing services and many other printed materials for commercial purposes.

These books are your go-to source for reliable information, first-hand experience, insightful comments, and business tricks to back your business up with. Come with us as we take you through the virtual shelves of our business library!

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

This read by Kevin Kelly, looks ahead at the next 30 years in the tech industry. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

A broad range of tech advancements are examined throughout, from home to work and everything in between. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

Networking Like a Pro

Read this book, specifically for new starters in the tech sector, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Your ability to networking well will help determine the success of your new business. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

Make sure to heed all the advice that Eric Ries shares – it is invaluable! This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.

Your One Word

By aged 19, this book’s author had already started and sold his biotech company and so he is certainly a businessman to admire. Your One Word helps new entrepreneurs analyse their businesses, verify their aims and unlock their potential. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

The Upstarts

Soak up the array of real-life examples and practical offerings of this book. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

This book will allow you to develop and understand how to change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?

Don’t miss these amazing reads! Begin reading now to get your start-up business going in the right direction.

Lee Dover is a senior copywriter at Mediaworks with an interest in healthcare as well as researching into healthier ways of living. He has a BA (Hons) in Magazine Journalism.