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Do B2B Need Digital Marketing

Author: The Park Group
by The Park Group
Posted: Nov 03, 2018

When it comes to business-to-business (B2B) marketing, anyone operating in this place understands how different it is from business-to-consumer (B2C) marketing. Unlike the latter, B2B often has a longer sales process, smaller target market and high selling prices. That’s why it is challenging to come up with a digital marketing strategy for them.

is digital marketing right for B2B?

To tell you the truth the traditional ways of face-to-face approach and cold calling will soon disappear. According to a study by Accenture in 2014, nearly 13% of buyers want to meet with a sales representative or even talk over the phone. Majority of them prefer to study a product through online research without the intervention of salesperson.

This being the scenario, digital marketing is much more effective to educate your buyers. It will help you to establish your brands online and the buyers will know the value of your products before they reach you. Thus, it will cut short some of the steps of a sales pipeline and takes you close to the deal completion. You need to have a well-defined strategy that will increase your business exposure so that the clients can easily find you online whenever they need.

How to plan B2B digital Marketing strategy?

Define the audience

Though, it sounds clichéd, for a B2B marketer defining the target audience is of utmost importance. It is impossible to target everyone; detailed research of your intended audience will help you to make an informed decision.

Create an informative website

Website is the key to establish your presence online. However, every company today has a website. Why will the users notice yours? For that, you need to keep in mind that the website is an online presentation to show your company’s quality, solutions and expertise.

It is likely the client will first interact with your site. Therefore, what you share and how you represent it is most important.

Optimize for the search engine

For your website to be effective, your target audience must be able to find it. That’s why you need to optimize it. At the basic level SEO consists of two components:

On-site SEO

Track phrases and keywords that can convey the concept of your website to the search engine. This will help search engine to understand your forte and produce relevant results to the searchers. So, if users are looking for your website, products and services, they can easily discover you.

Off-site SEO

Tack links from outside to your website. It can be either through guest articles or outside engagement. These efforts will help you to establish site’s authority.

As you continue doing this, traffic will increase to your site improving the rank.

Maintain social media presence

Most of the buyers check out for a new service provider on social media. They look for referrals, information, reviews and recommendations. So, if you are not already there, fill out your social media profile with relevant information.

Handle client reviews

Client reviews are the best way to find out what marketing strategies work for you and what not. So, try to deal with customer reviews directly as it will help to make meaningful improvements.

Apart, from these ground-level strategies, you need to consider high-quality contents and pay-per-click advertisements to get to your relevant audience. Though tough, there are ample digital marketing opportunities in B2B business. You need only the best GA digital marketing firm to take your business to new heights.

About the Author

This article is written by The Park Group Team. The Park Group is an Award Winning Advertising & Digital Marketing Agency in Macon, GA.

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Author: The Park Group

The Park Group

Member since: Dec 29, 2016
Published articles: 24

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