Responsive web design

Website plays an integral part in a company’s marketing strategy. As it is a kind of platform where you showcase the profile of the company. So it is essential to provide an attractive and effective design to drive traffic to your website. In the recent times technology has grown to a wider extent and it has led to the use of digital marketing tools.

Summary

Marketing is a strategy than helps to earn traffic to your business. Website is an asset to every business as it plays the role of a marketer. To reach the wider audience in this competitive world you should be unique in the web design. So it essential to have a good design and content to attract customers. As these would bring in leads to the company.

Advantages of Responsive web design

Responsive design is a web design and hostingtechnique that responds to the user screen size. It will optimise the browsing experience that is flexible and responsive website solution that we use in the device.

Improved user experience

A responsive web design deliver users a better experience. The major factor of a website is the exposure that it offers and the time they spent on it. As a design provides excellent experience to users whether they use it on the desktop or mobile devices. This design will be helpful to professional and students who needs to access website anytime.

Better website loading

With the arrival of responsive design in the website. Users tend to access website using mobile devices. As it takes just seconds to load a content or image which influence users visit. Websites taking long to load are not used by anyone. Quick loading websites have higher conversion rates.

Cost effective

In today’s competitive environment it is essential to have a website than can be accessed with any devices and network. So responsive web design has helped to overcome these difficulties and reduced the cost and time on development. As website is designed in such a way that it optimise design according to the devices.

More mobile traffic

As there is a growth of mobile users in today’s world. Users prefer to use mobile for web searches than desktop. So they can access data from anywhere on their own convenience. It also does not require large amount of data to access website. These factors have made companies to design websites that can be used both on mobile and desktop.

Increase visibility

You can manage a website using a single hypertext link in the responsive web design. It helps to save time in the maintaining your website. The quality of content and design is unique as it helps to reach high in search results. As mobile responsive websites are most prominent in few search results.

Lower maintenance needs

Mobile sites need a separate testing support. But responsive web design use a standard testing for ideal viewing in every screen size. Usually having a desktop and mobile sites require two teams to maintain all the activities. As responsive design adapts to all screen size and reduces the pressure on separate developments. It also helps to works on other factors of marketing and services.

Improved search optimisation

While creating a website your goal is to market and reach potential customers. You have to keep in mind that people access the web from any devices. So it is important to note that you website should adapt to all screen size. This provides the user a realistic experience. Responsive web design help in all the factors in search engine results.

In this ever growing technology and trends in websites and its developments. People accessing the web have increased rapidly. The website should be designed to adapt to any screen resolution (ie) desktop, laptop, tablets and mobile devices. As there is a growth of use in smart watches for calling and fitness etc. It can be also be used for web searching in the future.

Varun is a Business Development Executive and content writer in an organization and enthusiasm in writing, blogging about technology updates.