WordPress Speed Optimization

As Google becomes increasingly concerned with website user experience, web developers are rushing to become compliant.

After all, a major user experience factor, Page Speed (loading time), has become a search ranking factor as of July 2018. That doesn’t leave a whole lot of time to fix a monstrously slow website.

Yes, we're implying there will be implications on search engine results pages (SERPs)!

Besides implications for search, the negative impact of a slow loading website to user experience can also impede conversions.

According to Kissmetrics, 47% of consumers expect a web page to load in 2 Seconds or Less. If you’re running an e-commerce business, Kissmetrics again reports that up to 79% of Customers say they're less likely to buy from the website, due to dissatisfaction with the user experience.

If you’ve uncovered a page load issue, it’s time to take action.

The 12-Step Checklist to Achieve Loading Times Under 1 SecondOptimize Images

Use lossless compression to optimize all your images without sacrificing quality. We’ll also auto-compress any images you upload in the future

Minify Javascript and CSS

Concentrate all scripts and styles, minify and compress them, add expiring headers, cache your website and move styles to the page head and scripts to the footer.

Render-Blocking Resources

Move JavaScript/CSS files, Font Awesome and Google Fonts code where they won’t affect the loading time of visual elements for your visitors.

Leverage Browser Caching

Set up a regularly-updated saved version of your website. When people visit your site, they’re showed a faster-loading cached version instead of having to load the entire website

Enable Compression

Enable Gzip compression from your server or from where your assets are being delivered. This means lower loading times and an overall faster website.

Reduce Server Response Time

Slow websites often stem from living on an inadequate server. If your hosting provider isn’t cutting it, move you to a fully managed WordPress hosting environment.

Remove Query Strings

URLs with a "?" are not cached by certain proxy caching servers or CDNS. This could mean a missed opportunity for increased speeds, so optimize them.

Optimize Mobile Experience

Ensure your website shows a responsive mobile version for every kind of browser and window resolution, uses correct fonts and has a good navigation system across all devices.

Combine Requests

Reduce the amount of requests your website calls out for by combine all your CSS and JS and moving what we can to the footer. The result is drastically lower load times.

Lazy Loading Images

Lazy loading for iframes and images across your site decreases load time and saves bandwidth. We make sure not to use external JS libraries to keep the call outs to a minimum.

Inline Critical CSS

CSS is technically only supposed to be declared in the header, so we inline the most important. CSS and load what’s not absolutely necessary after it has rendered the page.

CDN Support

A Content Delivery Network copies your website to servers around the world and delivers it to users from the server closest to their geographical location.

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