5 Standard Issues on Small Business Websites
Posted: Nov 09, 2018
Many users search for important information on the web, whether you’re online-only, own a brick and mortar store, or offer a service to people. Irrespective of what you’re intending to market, creating a website is essential when you need to get your brand name in the best hands.
After experiencing a variety of small business website errors, blunders, and problems for many years. I now provide guidance to our customers about their sites so they can prevent errors and reap the benefits of their website. Ideally, this list will aid your business.
There are a few frequent blunders that many users make when making their small business website! I'm emphasizing a few below that are frequently seen
The best way that any small business can multiply the number of pages that they have is by increasing their services pages. Allow me to clarify what I mean. Most small businesses will have a services page that displays the services they offer. The issue is that they are distributing themselves too thinly for both the online search engine and for potential clients.
Begin by producing a list of the services you provide and ensure that you have a webpage for every service you offer. Then again, don’t just presume you need to make some additional pages and include a few lines of information there. For every single page add around 800 to 1,000 words of content. If that seems like a lot then just work through any FAQs on that service. You’ve most likely got a lot of this content written down on your portable drive or in your drafts.
2. Low Page Speed
If your site takes a lifetime to turn up on screen, there’s a great possibility that people might bounce off your site before they even view it. The foremost reason is that no one wants to wait. Users want immediate results when they click a website link.
However, the second reason certainly pertains to smaller businesses and that’s due to smartphone users. Mobile surfing has surpassed desktop and that will only continue to increase. If your website is sluggish on a desktop then it’s going to be agonizing for the mobile audience.
Lastly, Google features load speed among its ranking elements. Owning a faster website will give you an upper hand over slower contenders. You can determine your website’s load speed using Google page insights. Needless to say, there are many aspects that impact website load speed and most of them involve optimizing the code of the website to make it more effective. This would include a qualified web developer and will cost money as well as time to get some results.
3.No Call to Action :
There ought to be a purpose your small business has a website. Sales? Sales leads? Lead Magnets? No matter what the reason is, your website will achieve much more if it suggests site visitors to take a specific action.
A "call to action" is simply what the words indicate. It’s one thing created to get a website user to choose an action on your site.
A good reason you need one is straightforward. After investing a lot of money and energy putting up a website and marketing it and getting site visitors to it — the final thing you don't want is for that website visitor to leave without developing some association with him or her. Nowadays there are a massive number of Web pages. Will that website visitor ever find your website ever again? Have you provided that visitor some sources to consider your business? Have you directed a step — even a moderate one like a newsletter signup — to remain in touch with that website visitor?
4.Poor SEO :
Only if your small business is a secret community, being conveniently visible on search engines has no drawbacks – only advantages. Associate a unique domain for your website, and promote it actively through your email and social media.
Finalize your webpage description, google search keywords, and other metadata, concentrating on long tail keywords. You would possibly not believe it makes a huge difference, but research shows that many users don’t click past the first few google search results after making a google search, and also lower you are on the first page, the fewer users will connect with you.
Is your website not on the first page at all? You’re honestly missing out on lots of clients but can take measures to resolve this!
5. Poor site navigation
Regardless of whether it's a simple one-pager or a greater depth of multiple page website, you require a few clean and easy navigation elements to help your site visitors to have a smooth user experience
Most of us have been on a website that you’re not certain about exactly what to do...Let that not be your site! Utilize arrow pointers and internal links where necessary, but most essentially, establish your content and sections flow in a reasonable order. One of the most irritating things for your website is confusing users as soon as they visit your site, and clean navigation can facilitate them.
Abhishek B is an online marketing specialist who provides strategies for different digital marketing channels at Shetty Marketing.