Success Story of Instagram Among All Social Media Platforms

One of the most powerful social media sites emerging into the mainstream of social media and networking and giving people and entrepreneurs the lucrative ground for extreme networking and online marketing is Instagram. The success story of Instagram is worth a case study because of some very noticeable and exciting features it exhibits.

Understanding the key elements which makes Instagram individual can help you work in conjunction with Instagram and other social media sites and discover exciting ways for your online marketing campaigns.

Instagram vs. Pinterest

Photo sharing as the main social networking is possible through two important social media sites. And they are Instagram and Pinterest. Both the sites deal with only pictures. That is why both have a huge range of fan following. But Instagram gets more response and more followers than Pinterest at some places for strong reasons. It’s because of these reasons the sites are used for, which makes the difference.

Instagram is used for sharing your photos and images. You share whatever you want by directly uploading to Instagram from your smartphone. And there, Pinterest is used as a photo curating service, where you store and pin photos of other users and sites which you like. This makes a great difference of purpose. And hence you may take ideas of things from Pinterest, but sharing of pictures with a motto to circulate a message that you personalize with business ideas happens on Instagram.

Instagram statistics

The statistics below will tell you about user preferences about Instagram and Pinterest both, and indicate why and how Instagram is getting popular:

• The number of active IG users is reaching 1 billion where Pinterest has some 200 plus active users.
• Most of the users of Instagram are below the age of 35.
• 18 to 29-year-old people use IG the most
• Women use Instagram more than men, and 39% of online women and 30% online men use this. Compared to this Pinterest is used by 45% online women and 17% online men.
• People invest more for Instagram on sites like vvslikes.com

that helps increase likes and shares and followers.

These figures indicate that Instagram is more popular, and the reason is primarily visual stimulation with the approach. The popularity of Instagram is increasing each day for the feature-rich app and site, which allows for targeted sharing, lots of filter adding, and lots of related interactions with other people, which is not at all promoted in Pinterest. Interaction with other users is not a Pinterest feature. It’s again in Instagram, and this made it popular for helping in fast networking.

Posting on Instagram is more effective than on Facebook

When it’s about image sharing, then posting on Instagram is much more effective and worthy than on other social media platforms. The reason is that IG deals with only pictures. And Facebook is a multimedia sharing platform. Hence the amount of other media and content on Facebook will make the picture disappear or unnoticeable on the crowd of content. But in Instagram, every picture will be noticeable as long as it’s searched and viewed by interested viewers. And you can target the images to certain groups of viewers by using hashtags.

Another advantage you get Instagram is that you can share in cross platforms, and this helps you share the same image post from IG to other accounts on Twitter, Facebook, Tumbler, etc. Hence whatever you share on Instagram is not meant to be confined to that site only, and can be shared on other social media sites thereby bringing you great exposure.

How to get Instagram to work for you?

To harness the full power of Instagram, you will have to understand the importance and use of hashtags on the app. Hashtags are words preceded by the hash sign. They are used with posts to tag the post to some cause or niche. And people searching for image content on IG can search for such hashtags and directly find your post in the list of all such tagged posts.

The appropriate use of the hashtags can help you reach people you target so easily. With hashtags, you will be able to associate your post with groups. You can also use the Instagram analyze tool to see which hashtags are most searched for, then find out the highest demanded, the medium demanded, and the low demand hashtags and use them accordingly. The highest number of hashtags you can use with a post is 30. This means you have 30 possibilities to associate your post with various groups, niche, and causes.

Apply filters to beautify the posts

You can apply filters to posts to beautify them. The filters can be applied at the time of uploading the images. Images are uploaded in batches of 10, and you can apply filters to the images then only. Filter applied to one image on the batch gets applied to others also, and this means the whole batch gets the filter which you choose and apply to one or some images. Filters make an image look better, beautiful, highlighted as required, and helps you get more attention to the beautified bright images.

Trudy Seeger is a editor and writer. He has worked with multiple publications over years and focuses on providing informative & educational material.Read more about great American eclipse here