Latest trend in corporate video production

Corporate video is a show stealer when it comes to digital marketing. It provides the viewer all the necessary information and that too in such an enthralling manner that is hard to not pay attention to. You can’t take corporate video for granted these days, they have evolved to be so intriguing, enticing and thus, way more effective than they used to be. Corporate video serves as a true reflection for the company or brand’s image. Now people want a trustworthy brand to associate themselves with. They want a holistic view of the company values and the services it offers. Viewers or probable customers now focus on a more humane approach towards every single aspect of the business. One can know the gist of the company ideology through corporate videos. So, they are really essential when considering associating yourself with the company, be it as a job seeker, a client, a manufacturer or just a simple customer. Now, it is understood that corporate videos are very important to identify the core nature of a company. For a job seeker, it gives out information about the working environment, for a probable client or customer, it gives out the values that the company believes in, for a manufacturer, it gives out the story of growth of the company and its significant past associations, if any. Therefore, there are multifaceted uses or impressions that a corporate video portrays. How companies are improvising on this is to be seen? How can a company make it better? What more improvisations can be done to ensure a truthful image of the company?

Great content is only a part of the equation, the other main part is getting that content in front of a highly targeted audience. A concise message, tailor made to fit the target audience is only the beginning, there’s a whole lot of dynamics around it to make it work. To enhance the brand image and reach more and more probable customers is the ultimate goal of the corporate video of any business, company or brand. Let us look at some of the latest trends in order to understand the various features and necessities that we need to consider while going for corporate video production.

One off to episodic – previously it was more common to produce one off videos. Now it has evolved with clients who view it as a part of their ongoing business strategy.

Monologue to dialogue – ten years ago, companies would have complete control of the message of a video and how it’s distributed.

General to specific – companies used to make one, often generalized, video pertaining to the company history, its services and ideology.

More use of real people – there’s been a shift to greater authenticity and more transparency about the business beyond its glossy surface.

Budget – there’s been a shift from investing all of the budget into just one video to spreading that same budget over a number of smaller videos.

Emotional connect – Emotional connect is really significant as far as digital marketing through corporate videos is considered.

Informative – there might be some traits of a product that might not be directly reflected in social campaigns, ads or anywhere else.