How You Can Stay Relevant In 2019 With The Top Five Social Media Trends

No matter how old you are or what you do, chances are that you have a profile on some of the most popular social media platforms: be it Instagram, Facebook, Twitter, Pinterest, Snapchat or other. Each of these offers something both unique and useful and makes it easy to express yourself the way you want to, but also keep in touch with who and what you love.

If you are a brand, be it a business or personal brand, managing an account should come as one of your top priorities. It’s not only because digital marketing is becoming the cheapest way to get your voice heard, but also because it tends to be the most creative approach, with possibility to reach people far and wide. Isn’t it fascinating that you can sell or buy a product on the other side of the world, with just a few clicks and all in under few minutes? The times have definitely changed and it’s interesting to see how far the things will go. The challenge for businesses, however, is maintaining a focus on your true business specialty - be it selling houses, making coffees or creating workouts for your clients – it can be difficult to also maintain a consistent stream of updates for your social media followers. Many businesses are finding it beneficial to hire a social media consultant to assist in developing their social media strategy and keep on top of the social media trends.

To stay relevant and appealing in your industry, you need to be ahead of the game – So, here is a little overview of the social media trends in the upcoming calendar year.

1. Video Victory - See it with your own eyes!

Most platforms are working their way into creating as many options for video content as possible, all because it is a highly attention-grabbing mode of spreading information and an appealing way of communicating with your target audience. In the upcoming year we will see the video content online continue to grow, so consider creating something of your own, promoting upcoming products or sales from your brand. Just be careful - the attention span of viewers is getting shorter and shorter so try to tell your message in a few seconds to avoid being ignored.

2. Influencer Marketing - They said whaaat?

It seems that every brand under the sky now has an Influencer promoting it. Social media has made it possible for users to share their voices in such a way that some have become celebrities of the online world, also known as influencers. Their recommendation of a product or a service often adds great value to marketing campaign, so be sure to explore the possibility of finding a fitting ambassador that would be perfect for your business. While collaborations often come with a heavy price tag, they are highly likely to re-gain their value from the amount of awareness and consideration that can be obtained from promoting to an influencer’s followers.

3. Disappearing Content – Better be quick, catch it in 24 hours or less!

Disappearing content comes in the form of a picture or video, available to see for only a limited time. This creates a sense of exclusivity, which social media users crave because it makes them feel ‘in-the-know’ to be included in the limited occurrence of the content. If you want to create word-of-mouth, a teasing campaign or a spectacular launch, learn how to effectively use disappearing content creatively. Mastering this will create hype and everyone will want to know more about your brand!

4. Transparency - Are you hiding something?

Social media makes it harder for businesses to hide any flaws or mistakes made by their brand. With the ability for consumers to voice their opinion and have it shared, brands must be careful when marketing a product, because anything they try to either exaggerate or cover up can be noticed by the public and damage your brand reputation further.Transparency in social media can make consumers trust and respect a brand, allowing users to witness the pride a brand can convey. Businesses also shouldn’t be afraid of receiving negative comments, as long as they are able to positively re-assure the consumer or provide compensation, re-gaining trust and even resulting in a great experience which can be shared with other consumers.

5. Chat Bots Ask me anything

In 2019, we will see many more brands utilising chat bots – these are algorithms, created to answer any of your customer’s questions in a certain area of interests. Who here remembers Smarterchild on MSN, who gave us the ability to ask all sorts of questions and get canned responses in return? I sure do… but as time goes by, chat bots are becoming more intelligent. If your brand hasn’t yet, you should consider investing in chat bot software of your own, which will save your business time by solving consumer problems such as product feature questions, where to buy and opening hours.

Now, it’s time to get to work and create a spectacular social media plan for 2019!

Crunchy Social helps you to grab the most affordable social media marketing services with the help of a skilled and experienced team of professionals.