Amazing Tips You Can Use To Improve Your Brand’s Instagram Profile

Undoubtedly, Instagram is one of the best platforms to do social media marketing. With an active user base of around 500 million, Instagram is currently the fastest evolving social media platforms. Every year new features and functions are being rolled out that are highly beneficial from the business point of view.

However, the regular changing of Instagram algorithm poses a great challenge for the brands that are looking to optimize the audience engagement. In this article, we will be discussing some important tips that you can use to improve the presence of your brand on Instagram:

1. Ensure your bio is fully optimized

The first and the foremost thing that you need to do is ensure that your bio is fully optimized. Most of the brand focuses only on photos and captions and does not give much attention to their bio. You should know that your Instagram bio consists of some of the most important things such as from leading the audience to your promotions to serve a call to action, there are plenty of things that you can include in your bio with the help of few words.

2. Don’t ignore the stories

Sharing stories is probably one of the most effective ways that can be used for the promotion of brands. It can prove to be a great part of your content strategy as it is direct, short and appealing to the audience. So, if you are looking for ways to boost audience engagement, then running regular stories are just the right option available.

3. Include more video content

Well, Instagram is all about sharing photos and videos. Therefore, it is important that you don’t ignore this major spot of this great platform. Videos are a great way to drive traffic and increase engagement, but make sure that the quality of the content is good, engaging, and is up to the point of what your business holds.

4. Determine your publishing frequency

If you really want to reach a large number of audiences, then the first thing that you need to do is decide the timing of your posts. In simple words, set the time and the frequency of your post as it is important to reach the audience at the most suitable time. People will visit your profile during the time when they are free, so you just can expect to witness traffic by posting during the time of their working hours. Setting the time can be really difficult, but after understanding this simple trick, it can prove to be extremely helpful.

5. Don’t forget to include a call to action in your captions

After your bio, another thing that holds the most important place is your caption. Well, captions cater a great opportunity to show your creative side and improve engagement as well. Below are some of the tips that you can use to make your captions better and pleasing to the eye:

• Encourage sharing via hashtags and regrams
• Asking questions based on your product or service
• You can use a "tag a friend" post that is a great way to attract users
• Mention people in your bio link

Wrapping it up, all the points mentioned above is quite simple and easy to implement, but the output it will provide will be great. However, to get the maximum results, you need to make sure that you follow all the tips carefully.