Benefits Your Online Business Will Have From Offline Marketing Tactics

Today, a lot of eCommerce businesses put major effort into their online tactics, thinking that it is more than enough. After all, we do live in the digital era, and if you are running an online business, it might seem like it makes sense that you should focus on the web, right? Well, in reality, it’s not completely true. No matter how much we are all attached to our computers and mobile devices, the fact is that we still live in the "real world", and your marketing efforts mustn’t ignore all the opportunities that it still has to offer.

The fact is that online and offline marketing work hand in hand. If you truly want to cover all bases and drive as much traffic to your website as you can, you need to play your game in the offline realm as well. There are still numerous methods that work perfectly and are bound to boost your online efforts significantly. So, don’t miss out on these offline tactics when marketing your online business.

Print publications and advertising

If you want to truly make your brand visible, it would be a brilliant idea to find yourself in relevant industry magazines. This is the perfect place for you to present yourself as an expert, and get people interested in learning more about you. This could, for example, be an aspect of your blogger outreach strategy, and the article about you can be published both in print and online. It is, however, important that you are selective in terms of print publications. Relevance and authority of the source are crucial.

On the other hand, you can also rely on printed ads. Here it is very important that the publication that you choose is as targeted as possible because you want to make sure that your audience sees you. This is where you throw in your URL or a QR code so that people can go straight to a landing page that you have made for that purpose.

Guerrilla marketing

This kind of marketing is highly creative and unconventional, which is what makes it extremely effective. It can go from street art to organizing street festivals or hiring stuntmen who are going to perform in front of a large group of people who generally aren’t going to be aware of the fact that it is a marketing technique right away. It’s a great approach as it attracts attention in a very spontaneous way so that when you do come to the part where you make it obvious that it is all in order to market your brand, people will become quite comfortable and interested in what you are all about.

Word of caution, though, it is important that you be careful and stay within legal boundaries. Creativity pays off, but you don’t want to end up doing something that will damage your reputation because you were unaware that you were transgressing the lines of what is allowed.

Visual assets

People are visual beings. So, the same way as you are going to play that card as much as you can in terms of your web design, you should also make sure that you display various visual assets across your area. Posters, banners, signs, billboards, and such, are still very effective forms of offline marketing. Experienced businesses, such as banner mesh Melbourne based professionals, know very well how much of an impact such assets can still make on a simple passer-by.

It is crucial that you design your visual assets in a way that catches the eye, by using the right coloring and design elements, and, of course, placing what is essential – such as your product – in the forefront. Then, you can follow it with an URL or a QR code, leading people straight to where they can purchase it.

Networking

The fact remains that networking with various people, from your audience to possible business partners, is something that has never become an obsolete marketing practice. This is because there is hardly anything that can replace a face-to-face interaction with your connections. A firm handshake and a face that they can put to a name make all the difference. The tangibility of this form of offline marketing is priceless. Customers love to meet people who are behind the products or services that they like, as it creates a more personal connection and instills trust and loyalty.

For starters, there are certainly various local branches of certain organizations where you can find your target audience. This will soon open doors to national conferences for these organizations. As soon as you have got their attention, you can mention your website and other online channels where they can follow you in order to learn more about you and purchase what you can provide them with.

In Summation

So, as we have ascertained, the best marketing strategy consists of the perfect mixture of online and offline efforts. While your business may be an online one, it doesn’t mean that you should ignore offline tactics that are bound to drive a lot more traffic to your website, blog, social media channels, and so on.

Offline marketing tactics are marked by tangibility that cannot really be replaced with online counterparts. And the fact is that a lot of people still prefer this kind of approach, so you need to make the best of it in order to cover all your bases and draw the attention of as many people as possible.

Nick Brown is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.