12 Tips To Optimise Your Facebook Business Page

Successfully managing a Facebook account for your company — with or without help from a Facebook Advertising agency or SEO company — will help you gain a lot of benefits.

According to Facebook, there are 80 million businesses who utilise the social media platform to promote their products and services. With such a large statistic, how can one business be able to reach the right audience?

Below are 12 tips to help you optimise your page:

Complete the basics

The fundamentals of setting up a Facebook page will help establish your identity in this social media site. Use a brand name and choose a category that will reflect what your business is all about. Write an appropriate description and company overview.

Match your username with your brand name

Whenever possible — i.e., your user name is not yet taken by another entity somewhere across the globe — match your user name with your brand name. This consistency will be helpful if you want your page to be easily searchable.

Add links of your other online portals

Your online portals should complement and supplement one another. Let your company build a strong presence across all platforms by putting website and social media links on your Facebook page.

Add a call-to-action

Facebook offers a variety of call-to-action choices for businesses. Add a relevant CTA to your page, like Shop Now, Book Now, or Call Now.

Keep keyword optimisation in mind

Like any other site, keyword optimisation plays a huge role in making a Facebook page highly searchable. Always include appropriate keywords and links (and tags, whenever applicable) on your posts.

Optimise for local searches

Businesses should be keen to optimise their pages for local searches. You can do this one by displaying your address, opening and closing hours, phone number and e-mail.

Boost your branding through your cover photo or video

Ask any Facebook advertising agency or SEO company and you would most probably hear about the significance of adding a cover photo or video. Apart from adding an awesome profile photo (most preferably your logo), this will help reinforce your branding and what your leverage is.

Utilise page tabs

The Page Tabs feature is advantageous for business owners. By utilising this one (for instance, adding Offers and Shop Tabs), you can highlight the products you want to sell to your customers.

Allow the audience to review your page

Positive online ratings and reviews are enticing for potential customers. Do not be afraid to enable review for your page — relatively more people leave positive reviews on Facebook compared with other sites.

Keep your content up-to-date

An updated content is key in making your page relevant on Facebook. Just make sure what you post is aligned with your branding. Also, be careful not to saturate your page or post with hard-sell content.

Engage

Add a human touch to your page by engaging with your audience. Reply to queries and improve your customer service.

Innovate

Last and definitely not the least, research on the latest trends and check out what your competitors are doing on their page. Any Facebook advertising agency or SEO company would know how vital it is to keep on innovating, especially at a time when everything seems to move and change at full speed.