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Global App Analytics Market Trends, Size, Segments and Industry Growth by Forecast to 2025

Author: Vrushali Girme
by Vrushali Girme
Posted: Dec 13, 2018
app analytics

Global App Analytics Market to reach USD 4.3 billion by 2025.Global App Analytics Market valued approximately USD 0.7 billion in 2016 is anticipated to grow with a healthy growth rate of more than 22.5% over the forecast period 2017-2025. Rapidly increasing use of mobile phones and web apps, growing advertisement market on smartphones, expanding investment in analytics technology and need to record the app related activities are the major factors which are driving the growth in the Global App Analytics market.

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App Analytics help in tracking apps and their performance on desktop and mobiles. It is useful for companies in finding the collaboration among their products and users. App analytics allow to check the opening and activation of app by user, help to gather accurate data to meet customers need and allow to drive personalized and customer focused marketing. It helps app developers to find the crashes occurring in the app and fixing them to improve its utility as well as it helps in developing updates for app by providing information about user’s interest in that app. It is also useful in finding a customer interest and developing new applications by tracking user’s previous data from various apps being used by the customers. Besides this, the need of highly qualified professionals is a constraint in the growth of Global App analytics market and the data available is non-uniform and that also limits the overall growth of the market.


The regional analysis of Global App Analytics Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World.

North America is the leading/significant region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is anticipated to exhibit higher growth rate / CAGR over the forecast period 2018-2025.

Global App Analytics Market –By Component

  • Software
  • Services.

Global App Analytics Market –By Type

  • Mobile Analytics
  • Web Analytics.

Global App Analytics Market –By Application

  • User Analytics
  • Ad Monitoring & Marketing Analytics
  • Revenue Analytics
  • App Performance Analytics & Operations

Global App Analytics Market –By Vertical

  • Retail
  • Banking
  • Insurance and Financial Services
  • Media and Entertainment
  • Logistics, Travel, Transportation, Hospitality
  • Telecom and It

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Global App Analytics Market Players List:

  • Adjust
  • Adobe
  • Amazon
  • Amplitude
  • App Annie
  • Appdynamics
  • Appscatter
  • Appsee
  • Appsflyer
  • Apptentive
  • Clevertap
  • Contentsquare
  • Countly
  • Google
  • Heap
  • IBM
  • Kochava
  • Localytics
  • Mixpanel
  • Moengage
  • Segment
  • Swrve
  • Taplytics
  • Tune
  • Yahoo

Key Features of the Study:

  • This Report provides in depth analysis of the Global App Analytics Market and provides to reach USD 4.3 billion by 2025.Global App Analytics Market valued approximately USD 0.7 billion in 2016 is anticipated to grow with a healthy growth rate of more than 22.5% over the forecast period 2017-2025
  • The report provides insights about factors affecting the market growth.
  • It provides historical and forecasts revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
  • It highlights the revenue mixes across different segments and points out the investment opportunities for this market.
  • It profiles leading players in the global App Analytics market based on the parameters like Company Overview, Financial Performances, Product Portfolio, Geographical Presence, Future Plans, Key Developments, Strategic Alliances, Mergers and Acquisitions.

Major TOC Contents

Chapter 1 Global App Analytics Market Definition and Scope

1.1 Research Objective

1.2 Market Definition

1.3 Scope of The Study

1.4 Years Considered for The Study

1.5 Currency Conversion Rates

1.6 Report Limitation

Chapter 2. Research Methodology

2.1 Research Process

2.1.1 Data Mining

2.1.2 Analysis

2.1.3 Market Estimation

2.1.4 Validation

2.1.5 Publishing

2.2 Research Assumption

Chapter 3 Executive Summary

3.1 Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)

3.2 Key Trends

Chapter 4 Global App Analytics Market Dynamics

4.1 Growth Prospects

4.1.1 Drivers

4.1.2 Restraints

4.1.3 Opportunities

4.2 Industry Analysis

4.2.1 Porter’s 5 Force Model

4.2.2 PEST Analysis

4.2.3 Value Chain Analysis

4.3 Analyst Recommendation & Conclusion

TOC Continued.!

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Author: Vrushali Girme

Vrushali Girme

Member since: Oct 26, 2018
Published articles: 52

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