Why adding your geolocation is important: 3 marketing-related reasons

Today we cannot imagine our day-to-day life without a smartphone equipped with GPS navigation that tracks the exact position and shares it with the entire globe. Many individuals are obsessed with the security and turn this function off. But if you own a small shop or a pub, this feature can highly increase your traffic and boost your revenue. Remember, that people bring their devices whenever they go and such a location-based advertisement can drive a proper traffic to your business and attract the relevant audience. Latest researches confer that 76% of marketers give preference to use the geolocation technology to develop the local businesses.

Suppose you offer cleaning services, or you are a wedding photographer or have just opened a small restaurant in the area. Probably you are short on the budget at the moment and not willing to contribute a huge amount of money into marketing. In this case, geolocation can play a role in the effective marketing campaign with the minimum investments.

There are plenty of possibilities to transfer geolocation function into the business opportunity, and some of them are mentioned below:

1. Complete the 360-degree profile of your customer

Geolocation marketing is also extremely geographically targeted that helps you interact with people, who are within the walking distance from your business. Due to the geolocation, you may complete the picture of your customers’ behavior based on the check-ins and reviews they are doing. You can find out more about the age, business, leisure hours and incomes of your clients. You can get the insights about the customer preferences just based on the take-up rates for particular offers.

If you want to convert the traffic into your permanent clients, then geolocation may be a very sophisticated tool to do this. People that have never heard about your business can be convinced to check out your service or product for the first time. Some location-based platforms provide a listing of businesses that meet a customer's search terms with the basic description of those businesses.

More advanced location-based services like HireRush or Yelp went an extra mile in geolocation marketing. When a customer visits a certain place, such services send them discounts and different special offers of nearby businesses. So it is an efficient, assessable way to increase sales by indicating your customers and their behaviors.

A lot of services today allow using geofencing to mark out a specific area on a map, for example, a mile radius around your business, and pop up in the search results to people entering that radius. These people are certainly interested in the sorts of services you offer, so you may use geo-conquesting to persuade them to come to you rather than to your competitors.

2. Users hunt for local businesses

Your targeted audience is more likely to search for a product or service in a specific area. It makes much more sense to put "looking for a nanny in Dallas" rather than just "looking for a nanny". For instance, users can search HireRush or Yelp for nearby businesses in a particular category and see a list that displays star rankings and reviews each business has based on the users' experience.

If you've ever used HireRush, you may have noticed that it also allows customers to review into businesses and rank them. You can create your business page and add all sort of information like a history of your business, your personal profile, recommend other businesses, photos and, of course, location, and anybody can search it.

Your customers may access the platform by the app, as it is available on any tablet or mobile devices that allow them to easily find your business with minimum times efforts. Various location-based services rate really well in search-engine findings on the internet. Usually, they appear in the top in search results.

If you place your business pages on several geolocation services, your chances to appear in the top of search engine rankings highly streamline when somebody is looking in a related search term. The sales barrier can be easily removed by using location-based marketing. You definitely have better chances to convince the customer to purchase from you, once they are physically close to your business.

To make sure that you are visible to your community you need to follow few simple steps:

• It may be very helpful to add your physical address to as many places on the web portal you are using as possible. Place your address to make it visible and easily accessible by your potential clients.
• The title and description of your business should contain "vague" local terms. Add some regional keywords to your page header and pay attention to the meta-title of your page or profile that should pop up at the top of your browser. This is a valuable SEO technique that together with the geolocation will make your business visible to a bigger customer flow.
• You can control the success of your business by promoting it on as many platforms that have "nearby" functionality. Users of these sites should easily pinpoint your exact location.

3. To come out of the shadow and become a local brand star

A little business is unlikely to be the top performer of any specific market in an area. Nevertheless, the strategically used geolocation can help you become a local star in your suburb or town. So, simply adding your location may be enough to double your turnover. By concentrating your marketing efforts close to your location, you can get the sort of market overload that would be unrealistic on a broader scale. The location-based approach offers a new way for customers to engage with your business and recognize it as a brand, and for small businesses to connect with customers at the moment.

You may consider geolocation marketing as an action that will help your customers connect and communicate with your business through their device. Thus, customers voluntarily engage with the particular location and share three conditions: action, time and place. Unlikely to making a search query or clicking on an add, such an action grants the permission from the customer side in a more specific and time-effective manner, opening the door for your local brand.

Certainly, this is not an explicit list of the possibilities to use geolocation for marketing purposes. However, it’s enough for your local business to start using the benefits of this kind of marketing to drive up the revenue for your business and boost your brand awareness in the local market.

One of these reasons might help you to choose the right techniques and approach for your brand and find a way to implement geolocation to intensify your marketing strategy.

I am a blogger and marketer. I have my Master's in Foreign Languages. I am interested in literally everything from literature to business promotion.