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Tips to select the right exhibition space for your next show

Author: Chandresh Expo
by Chandresh Expo
Posted: Feb 24, 2020

Exhibitors scrutinize every move before participating in a show, be it selection of the right show,exhibition stand design or exhibition booth space. Obviously every brand wants to put his best foot forward at the show and even a single wrong move can cost the company. Therefore to reap most benefits off your investment it is essential to take every step carefully including the selection of your exhibition space.

Your marketing purpose – A lot depends on your marketing and exhibiting goal. Analyze and determine what is it that you want to achieve out of your exhibition participation. It could be increasing sales, boosting brand recognition in the market or just networking. Based on your core marketing goal you can select an exhibition booth space accordingly. For example, if you want to conduct one-on-on interaction with your clients for networking purpose, you will need a booth with ample seating area. exhibition stand graphics printing

Budget – Budget is among the main determining factors. You need to hire an exhibition stand contractor, exhibition stand design and space according to your budget, lest you go overboard. Primarily the island space facing the entrance is the most expensive on the fairground. If your budget permits you can go for the island booths at the fairground. For smaller exhibition booths shell scheme is the perfect option.

  • Your brand image – Lastly, before you go ahead and book your exhibition space, you also need to consider your brand image and status in the market. If your brand is a start up, a small exhibition booth in a shell scheme is good enough but you are a well-established global brand trying to reinstate your brand position in the market then you must go for an island or three corner booth.

These are some of the few criteria you need to consider before you book your exhibition stand and booth space at the fairground.

Make heads turn with stunning exhibition stands for WETEX, Dubai

Exhibition stand is a crucial asset for any exhibitor. It serves more than one purpose and helps brands to engage the visitor. This is why it is important that you commission your exhibition stand to a credible exhibition stand builder Dubai. In the MENA region, EDS Middle East is the reigning king of Swiss-quality exhibition booths. exhibition stand design companies in dubai

With 10 years of expertise, EDS Middle East offers expertly designed booths with comprehensive solutions to brands and companies exhibiting anywhere in the MENA region. The experienced in-house designing team at EDS Middle East has created an extensive collection of over 800 exhibition stand designs that you can browse through in just 3 clicks on the Expo Stand Configurator. The Expo Configurator bifurcates stands according to your budget, preferred stand size and exhibiting location.

Not only does EDS Middle East offer an exhaustive collection of booth designs but also turnkey solutions to ensure smooth exhibiting experience. From designing to installation; we will handle it all for you at all-inclusive and competitive rates.

About the Author

At Eds Middle East we emphasize on quality and design. To bring European quality stands to the exhibitors in the Middle East we manufacture Swiss-quality exhibition stands that are specifically created to suit your brand image.

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Author: Chandresh Expo

Chandresh Expo

Member since: Dec 14, 2018
Published articles: 2

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