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The 2018 Indian Hospitality Trends & Opportunities Report
Posted: Dec 20, 2018
Everything will be fine. Do not panic, do not bother or take a deep breath. You're missing something! Trust me, that RFP account does not go anywhere. Your attempt to drop more local negotiation rates will not close your hotel. The sun will rise tomorrow and you will live to fight another day. You're doing a great job, your hotel deserves to charge more, and the end of the world has not hit yet.
Before you reject my remarks as an attempt to escape or detract from the hard work that every hotel owner puts in every day, please let me know with a patient who is ahead of you. The fact of the matter is that dozens of hotels operate under the constant belief that they have no choice but to offer lower prices for rooms (if they want higher occupancy). It seems to have become the harsh truth that the average room rate must be inversely proportional to occupancy. There is a "fear of losing" (FOMO, as the Millennium Generation calls it) an opportunity to fill guest rooms that constantly loom in most hotel operators in India. Yes, the rooms are very damaged. I agree that the remaining unsold inventory today is a lost opportunity forever, and the need to put heads in the family is obvious. However, little attention is paid to the long-term damage we do to our business in an effort to win short-term battles.
This year's "Trends and Opportunities" report follows strong sector performance across geographic location, location and price points. The supply and demand equation continues to reveal an opportunity to increase occupancy in most hotel markets in India. However, ARR 2017/18 nationwide increased by only 1.5% during the period 2016/2017. The research reveals that there are more hotels ever eased than the seasonal effects of their varied cuts. If there is anything, this would enable them to increase their ARR strategy, not reduce it.
Hotelivate, a comprehensive hospitality consultancy that provides specialized services to customers across the Asia-Pacific region, is proud to present the results of the 2011 report on Indian hospitality news india Hospitality - Trends and Opportunities. The current participation base of 1,020 hotels is almost ten times larger than the first industry report conducted more than two decades ago. This broader base of 1,28,163 rooms is more representative of the regulated sectors of the Indian hotel industry, allowing for better analysis of national trends, performance of major hotel markets and demand and supply expectations than any other survey of a similar nature.
The results of the India-India Trends and Opportunities Report were presented by star category and by 13 major hotel markets, showing the best and worst performance and specific reasons for itself. In addition, a detailed review of the current and future presentation at the macro and micro levels was made to facilitate a better understanding of the marked growth in the number of branded rooms in the country via positioning. We have also provided additional insights and ideas within the various sub-sections of this report to those seeking deeper analysis of supply and demand dynamics as well as future trends and opportunities in a rapidly evolving market. A discussion of the results of the survey is a brief review of the performance of the hospitality news india economy in the previous financial and tourism sector, in particular, which have a direct impact on the health of the Indian hotel industry.
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