Top Makeup Brands: Comparison

There is no shortage of makeup brands on the market today. Every year, more brands are released into the market with some being well-received by consumers and some not.

However, there are certain brands that are considered the most popular in the world, with each having their unique strengths and weaknesses.

Before purchasing any of these brands, it is important for consumers to compare cosmetic brands so as to make the best possible choice.

L’Oréal:

L’Oréal is a French cosmetics company and is the world’s largest cosmetics firm.

The range of products: L’Oréal is not focused strictly on makeup products and also sells skin care products, hair products, and perfume along with makeup.

As for makeup, L’Oréal produces a very wide variety of products from its famous True Match foundation range that is available in 28 shades to lipsticks which are available in gloss, matte and so on.

They also sell eyeshadows, mascara, and many other makeup items. The brand has a very wide range of products, and consumers can get all necessary cosmetics from L’Oreal alone.

Before deciding on what specific products are best for you, it makes sense to read cosmetic reviews.

Quality: L’Oréal is considered to be one of the best makeup brands in the world and is the standard by which others are measured.

L’Oréal as a makeup brand is one of the ‘high-end’ options for consumers.

Price: Because it is of such high quality and the established reputation for being high end, L’Oréal products are quite expensive compared to other brands: for example, their Paradise Mascara costs almost $20.

Maybelline:

Maybelline New York is an American makeup brand that is a subsidiary of the L’Oréal USA Inc.

The range of products: Unlike its parent company, Maybelline focuses primarily on makeup and does not sell items like perfume and hair products.

In terms of range, Maybelline’s products are not as varied as L’Oréal’s. One of Maybelline’s signature products is its Fit Me foundation which is considered one of the best in the market and comes in 35 shades.

The company is also well-known for its matte and cream lipsticks.

Quality: Maybelline products are perceived differently when it comes to quality. While they are applauded for the quality of their Fit Me foundations, their mascara lines are not so well-received.

Price: Maybelline is significantly cheaper than the products of its parent company L’Oréal: for example, its signature mascara costs $9.

Rimmel:

Rimmel London is a British cosmetics line.

The range of products: Rimmel sells a fairly large range of products including foundation lipsticks, mascara, and even nail polish.

As the brand's bestselling products are its mascara, lipsticks and nail polish, a consumer would not be able to get all their required products from Rimmel alone.

Consumers should, however, read makeup product reviews to make sure Rimmel products will suit their needs.

Quality: The company is well-known for its mascara line which is considered one of the best available on the market. In fact, since they first opened in the 19th century, their brand name has become synonymous with mascara in the U.K.

Rimmel nail polishes have also gained a lot of positive feedback from consumers and the two products have become signatures of the brand.

Price: Rimmel is considered a ‘high street’ brand meaning it is made to be accessible and affordable for the average person. Their signature mascara is sold at $10 and their products are generally very affordable.

Revlon:

Revlon is an American beauty company that deals in cosmetics, skincare, fragrance, and personal care.

The range of product: Revlon tends to be more of a ‘generalist’ company than one that manufactures cosmetics.

The company has a wide range of products such as foundation, eyeshadow, mascara and so on.

The brand also offers hair colors and tools such as hair brushes. Revlon alone can meet all the needs of a consumer in makeup items.

Quality: Revlon products are considered to be of very good quality and like L’Oréal, are high end.

Their skin care line, in particular, is known as one of the best available to consumers.

Price: Because of its quality and reputation, Revlon products are quite expensive; their moisture cream, for example, costs nearly $90.

Before purchasing from Revlon, it is advisable to read cosmetic brand reviews to be sure it will be a good fit for you.

M.A.C:

MAC is a cosmetics company founded in Toronto and is one of the best-known brands in the world.

The range of products: MAC has a lot of products in its collection and sells almost any conceivable cosmetic product.

MAC is, however, very well known for its foundation and its lipsticks. Its foundation is some of the best on the market and its lipsticks have a very wide variety.

Consumers looking for either product will likely be satisfied with MAC.

Quality: MAC products are considered one of the very best makeup brands. Their foundation and lipsticks are the industry standard for quality.

Price: MAC products are not cheap. Its signature lipsticks start at $25 in some retail locations.

Clinique:

Clinique is a cosmetics, perfume, and skincare company.

The range of products: Clinique isn’t strictly a cosmetics company as it sells fragrances and skincare products as well. Their cosmetics include lipstick, foundations and so on.

Clinique is well-known for their makeup products, and their skincare line is considered one of the most effective by consumers.

Quality: Clinique products are of very high quality, particularly their skincare line. Consumers looking for skincare products would definitely find Clinique one of good makeup brands.

Price: Clinique beauty products are high end and, as a result, very expensive. The prices for their cheapest creams start at $50.

All top cosmetic brands have their pros and cons in terms of price, quality, and range of products.

Before purchasing from any makeup brand, it is important that consumers compare cosmetics brands to determine which one is best for them.

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