Which Basic strategies and tricks should be learned by a beginner SEO

The use and effect of the internet are increasing drastically with the passing time. There are a lot of websites with a huge variety of content present. However, with the increasing amount, it is getting harder to make your website appear n the search engines. There are a lot of competitors in each industry all of them trying to reach the first few pages of search engines. However, if you want your website to appear on search engines you need to make your game of SEO strong enough. SEO is gaining its importance in the marketing sector and every day more people are adopting it as their career path in web development services company. Following are some of the basic strategies which need to be learned by a beginner SEO.

Accurate title tags

Title tags are present inside the tag which tells the search engine about the content present on your page. Make sure the title tag matches the content on your page. Also, make sure to avoid common title tags like ‘new page’ or ‘untitled page’. Avoid using similar title tags everywhere across the website. Make sure the title tag is short and free of unnecessary keywords.

Use of description Meta tags

The use of description Meta tags should be made necessary in all of the posts and pages. Ideally, it should be 160 characters long. A description Meta tag is a brief summary of the content of your page. Search engines use the description in Meta tags for creating the snippet for a page. Also, add the targeted keyword in your description Meta tag. Use unique description Meta tags for all of the pages on your website in order to give a clear picture to the search engines and the visitors of the content available on the page. Do not copy and paste any of the page’s content in the description Meta tag.

URL structure

Creating a well-structured and relevant URL for your page is extremely important. The URL gives an instant idea of the content available on the specific page. If the URL is not user-friendly and too complicated, the visitor might skip your page considering it to be irrelevant to his query. The URL should be descriptive enough for the search engines and the visitors to understand the type of content available on the page, yet not lengthy and saturated with complicated words and numbers. Avoid excessive use of keywords and default page name like Page1 in the URL.

Simple yet proper navigation

Proper navigation is important to increase the number of viewers on your website. Make sure to make a simple and clear navigation bar of the website so that the visitors and the search engines can crawl through the content on different pages more conveniently and smoothly. You can also add breadcrumbs to enhance your navigation.

Different sitemaps

The sitemap is the layout of your website used by the visitors to find content on your website. The sitemap can be made on a simple page in a well-mannered format. However, search engines also use sitemaps but those sitemaps should be made on XML Sitemap. For Google, the sitemap needs to be submitted through the Google webmaster tool. There are a lot of search engine sitemap constructing tools on the internet and you can use any of those.

Useful 404 error page

Often the user reaches a page which is not available on your website. It could be due to different reasons such as the broken link or slightly wrong URL. However, if you add a customized 404 error page to your page, it will be an excellent experience for the user. Always include the link of your web site's homepage along with some other links of the relevant content available on your website.

Easy content

Make sure the content on your website is in simple language and can be read easily by the user. The grammar and sentence structure should be correct and simple in order to increase viewership. Make sure you have not replaced the text field with images since the search engines cannot read the text on the images and images are useless in terms of SEO. However, it does not mean to not put up even a single image since images help the page to look more interesting.

Anchor text

Creating meaningful anchor text is a good practice since it gives an idea to the search engines about the relevant content regarding your website. Anchor text is clickable links and could be internally or externally linked.

Above mentioned are the basic tips and strategies for beginners in the field of SEO to know and have a full grasp on. These are the basic rules and after these points come to the complicated and advanced strategies and SEO tips. SEO keeps changing with Google’s new updates hence people in SEO are constantly learning new tips and tricks.

Shehroz Qasim is a well-known name in the Web designing industry. He is currently working with web development service company in Karachi. His masterpieces have been used by many of the designing students