Why Companies Need to Pay Attention towards Content Marketing Strategies

Even after so many algorithm updates by Google, the significance of content cannot be overlooked. In fact, these algorithm updates have increased its importance up to a great extent, which has been even declared by Google itself. After the updates, Google itself announced in one of its tweets, "There’s no "fix" for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages." This tweet was added by Google on Twitter in context of its algorithm update in 2018, resulting which the rankings of several websites was dropped. This statement of Google indicates that the content is not just the source of marketing, but it is also a big ranking factor on the search engines.

In addition to this, plenty of other big websites advocated the significance of content. An article published on Forbes' website, the writer Saher Ghattas states "Their (consumers’) digital desires are marked by a thirst for content. The old media adage that "content is king" is correct. There is no question that the desire to engage with content is a key driver of customer behavior."

So, there is no doubt that content creation and content marketing need special attention. Let’s try to understand how content marketing benefits a company.

1. Content Marketing Improves Brand Reputation by Building Trust

When consumers read your content, they build their opinions about your brand. If the content is educational, valuable, query solving and engaging, the readers will make the same opinion about your brand. More value you will provide to your content, more trust you will gain.

In addition to this, when customers see you consistently publishing content on different platforms, they see you as one of the market leaders. So, this is one more reason why the content is helpful in building your reputation.

2. Optimized Content Can Help You in SEO

It has already been mentioned above that Google itself has declared building great content as a key source of website ranking. So, it will not be wrong to say that content is helpful for SEO purpose.

But wait, writing content without strategy may not be very beneficial. The content should be properly optimized to get the complete SEO benefits. You need to tell the search engine what you want to convey to the readers.

Your content should have the appropriate keywords. The keywords will land the target audiences to your pages.

3. Content Marketing Is a Cost-Effective Method to Generate Leads

Content marketing is not just important for the lead generation, but it is also a cost-effective method of marketing. According to Lyfemarketing, the content marketing costs 62% less than conventional marketing.

So, it is not a risky deal for the companies to invest in content marketing.

4. Content Shows Your Authority in the Subject

Content gives you a chance to demonstrate your expertise in the industry you are dealing. For example, if you have to promote your law firm, you can show your authority in the legal matters by educating the audiences about the law, by giving advice in some legal matters in your blog posts, and so on. Similarly, if you deal in real estate, you can showcase your expertise in the industry by suggestion people about the latest real estate trends, tips to choose the right property, and more.

5. Content Builds the Trust on Social Media Also

On the social media platforms also, the content plays a vital role in building trust. However, social media is a platform, where you can add different types of stuff like videos, images etc., but a lot of audiences of the written content can also be witnessed. Sharing the links of your blogs is also a great way of your business promotion on social media websites.

Conclusion

In a nutshell, content marketing is a great way to build your reputation in the industry and to increase your ranking on search engines. So, it is unquestionably a great source to grow your business.

Shubham is working with Canbayinc as Seo Analyst with 3 years of experience. He is passionate about football and loves to get some dust off his boots whenever free.