Website Types

Websites come in different types, sizes, designs, colours, with different content and functionalities. Customers are asked for specific business details before finalising The type of website used is finalised after obtaining specific customer business details. Some companies prefer static websites and only want to convey basic product information. The e-commerce industry prefers interactive websites that lead to sales. Some businesses prefer highly responsive websites that feature at the very top on search engines.

There are thousands of websites on the World Wide Web, most of which target specific audiences. Digital marketing is a new form of Internet advertising, so websites are categorised as per business needs. They form the foundation of start-ups and small and medium enterprises. It is the best way to create a web presence and increase followers. Websites help in brand identification and recall.

Some of the different types of websites are:

1. Personal websites – The Internet service provider provides free server space for users to create their own websites. Used similar to an online diary with photographs of friends and families, the URLs are not search engine friendly and do not suit small businesses.
2. Writer websites – These include blogs and social media websites used for publishing. Some examples of such websites are biographies, excerpts from online work, reviews and informative online books. These are used to build fan followings before the final publications.
3. Mobile websites – Website optimisation companies give a lot of importance to websites that are mobile friendly. They receive higher SEO rankings, as they allow users to access information on any device, such as tablets and smartphones.
4. E-Commerce websites – Increase in online shopping has given rise to e-commerce websites. These are platforms where online users can shop for products and pay online. These websites sell to multiple users. They are commonly called marketplace, where businesses give entire product details to their customers.
5. Static websites – Smple websites, these static websites do not change content regularly. They are developed using HTML codes and provide basic information.
6. Dynamic websites - Website optimisation services sell dynamic websites, as they are quite interactive. They are updated regularly and feature different content for different users at different times.
7. Crowdfunding websites – Used to fund large amounts of money from people to support a cause, these websites create videos showcasing all the features of the business. If the public is interested in crowdfunding, they do not mind investing small amounts.
8. Video-streaming websites – These have replaced the television industry and are a popular source of online entertainment. Viewers can watch web series, commercials and other programs on the device.
9. News websites – The primary purpose behind news websites is to keep readers updated with current affairs. They focus on sharing information every minute, which is not possible with newspapers or magazines.

Website optimisation companies take company budget into consideration before deciding the type of website to use. Each website has a different cost. Key factors are interface, bespoke design, development, implementation, user interface and user experience. Companies require assistance on content marketing strategies to design effective digital marketing programs. Websites can be built for all budgets. Businesses must determine the features and technicalities needed for the final design of a website.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.