Using Promotional Items like personalised USB sticks Logo To Attract And Keep Customers

Keeping your name in front of customers and prospects is critical to growing your business most especially if you rely heavily on word-of-mouth and referrals. For people to easily remember you and find you, you’ve got to find ways that will make these customers not to forget you.

Media advertising is one option in reaching out to customers. However some companies find media advertising like radio and TV commercials non cost-effective, and some small business finds it a bit hard to compete in the industry. Innovative advertising like the creative use of promotional items with logo has been the option that these companies have taken.

Say, a company based in Canada is planning to attend to a local expo, Canadian promotional products that these companies can avail will create customized promotional items for you that you can distribute to prospects and to customers who might want to visit your booth during the expo. Use of promotional items given away free to your customers, prospects and referral sources is a memorable and cost-effective way to advertise and having your company known in the market.

Who hasn't received a personalised USB sticks, key chain, or mug imprinted with a company's name and phone number on it? Maybe your company has even handed out a few of these items. But do you know the true power of promotional products and how to use them most effectively?

Promotional Items and the "staying power" it provides

The main difference of promo items and media advertising is the "staying power" it provides. Unlike ads which can be overlooked, a functional and good quality promoting item being given out to a customer has the power to stay and be remembered most especially it the promotional item is being used for a long period of time.

Companies like Save On Promotions can imprint your company name, logo, and phone number, they can customized promotional items as well as provide advise on how promotional items can benefit your company. Promotional items will continue to remind customers of your business long after they have been received. A calendar hanging on a wall and a mouse pad sitting next to a computer keeps your company name and phone number ready and available for customers when they need your products or services.

Here are some studies conducted by the Promo Products Association International and the statistics they provide with the impact of promotional items being use as a means of advertising:

1. Best Promotional products can help increase repeat orders from your customers by as much as 16 percent.
2. Customers who receive cool products as gifts are more likely to refer friends, colleagues, and others to your company than those who don't.
3. Functional promotional items like a baseball cap or t-shirt are better than a general thank you note. It has been studied that when you send either type of these promotional items can enhance your customer's positive feelings about you by as much as 25 percent.
4. Mailing a organizer or other promotional item along with a sales letter can increase the number of prospects that call you back by as much as 50 percent.
5. Expos, conventions, and trade shows,

It can increase awareness of and preference for an exhibitor's products by as much as 70 percent with the use of promotional items.

Jasmine is one of the reliable person in promoting products. She basically studies the behavior and characteristics of different electronics parts or components such as promotional flash drives, Custom Usb Drives, Custom Flash Drives, and etc.