Latest Digital Marketing Trends For Your Business in 2019

Digital Marketing has always been evolving since its inception. Started back in nineties with the invention of internet, Digital marketing has proved to be one of the most budget friendly & targeted form of marketing in the history.

Known for its goal oriented and measurable strategy approach, the trends of Digital marketing changes according to the time, context & adaptivity.

What worked last year is not necessarily to work this year, and that's why it is important to follow the trend with change in time & behaviour of market. With that much said, Let me enlist few of the important trends of Digital Marketing which is sure to skyrocket in year 2019.

Focus on Context, not only Keywords

With the inclusion of RankBrain in Google Search Algorithm, search engines like Google now focuses more on keyword context, rather than keyword itself. This clearly means that keyword stuffed contents are not gonna work anymore.

"A proper on site SEO setup is still important, however contexts will be given priority over keywords even in case of Meta information.", says Nick Dumitru, CEO of Marketing Consulting Toronto company, Think Basis Inc.

Takeaway: Focus on writing value adding fresh contents. Divert your focus from keywords to context now. It's time to stop posting contents just for the sake of posting. Keep in mind, your content must add value for the readers or they are not gonna rank anymore now.

Good Load Speed is going to win the game

With the overwhelming contents & articles on the web, A reader has more choices of contents these days like never before, which means that nobody is going to wait for your website to load in minutes and then read your contents. It is as simple as that.

A study suggests that, a normal user bounce back from your website if it takes more than 3 second to load. This clearly states that even you have a great design, architecture and contents on your website but if it loads slower, the website is of no worth. Therefore, you can't ignore the importance of a good loading speed now in 2019.

Now, think from a search engines' perspective. Let's consider a website ranking for a certain keyword with a bad loading speed. (yeah, that happens sometimes, but not many times). Alright, Let me explain.

Once the visitor clicks that website and visits nowhere due to slow load speed which creates a bad user experience. The bounce rate increases and this clearly sends a message to search engine that the website is not worth due to poor user experience. As a result, search engines pushes such websites in lower pages next time against that search query.

Chatbot

Chatbot is one of the wonderful program used to engage with customers on the website.

Data shows that:

• 2 billion messages are sent between people and businesses monthly
• 56% of people would rather message than call customer service
• 53% of people are more likely to shop with businesses they can message

To combat all these instant messaging, Chatbots can be of great help.

Influencer Marketing

When we talk about the top digital marketing trends in 2019, the list can't be complete without the mention of Influencer marketing.

Influencer Marketing can be thought as a combination of old and new marketing tools, like celebrity endorsement. In this context, the results of the campaign are usually collaborations between brands and influencers.

Video Marketing:

Now, Video marketing is one of the top trends of 2019. Videos are easy to navigate, engage & digest and thus the video sharing platforms like Youtube & vimeo has created a lot of buzz in the recent years.

If you have not yet thought of creating a video contents for your business now, think again. This might can cause loss in potential sales & leads in the coming days.

Final Thoughts on Digital Marketing Trends:

With the change in time, trends change each year in the field of Digitl Marketing and business need to be aware abut the trends to exist in the market.

So, These were the top digital marketing trends in 2018. Let me know your thoughts about these trends in the comment below.

If you find this article useful, please don't hesitate to share among your fello colleagues and friends.

Happy reading.

Prabhash Kumar is the Web marketing strategist at Webpreners Hub, Digital Marketing consulting blog based in Kathmandu, Nepal