Online Marketing Trend in 2019

Online Marketing Trend in 2019

1. Video Marketing

In the digital marketing industry, video marketing is one of the most effective methods that internet marketer used nowadays from strengthening customer rapport and promoting the brand or products. With the advanced technology, it is one of the best ways to do marketing on social media channel because people can see all the marketing video or message on their phone. Therefore, we have to write online content that includes the overview of the products with a short episode of entertainment and promote it on social media as the eye-catching presentation.

2. Internet advertisement

It is undeniable that in present-day, most of the people spend their precious time using their phone for browsing the internet and they seldom watch TV. It is reported that some people will spend about 2 hours via the internet, in addition to this, almost 3 hours spend on youtube and news website. All the data remind us to change the promoting channel.

3. Content Marketing

It is promoting channel that used a strategic approach to create valuable and relevant content to reach out to your existing and potential customers. You can find a lot of content marketing whenever read blog, newsletter or articles. Content marketing is one of the effective strategies that internet marketer used all over the world and it is still working because it increases sales and saving unnecessary cost. It is still effective so you have to update or post consistent and relevant content to get free traffic and generate sales. It will be the future king in the online marketing industry.

4. Social Media Marketing

It is true that Facebook is very popular in the social media platform and it was used by the young generation and old one as well. Even though there is a breach on many users, some people are still using it. Therefore, you should be careful whenever you advertise it on social media. Instagram is one of the growing trends in a social media channel. In addition, we should consider advertising on Instagram for the growth of the business.

5. Email marketing

In all over the globe, millions of people are using email for personal and commercial and other reasons. Therefore, email marketing is still growing and you have to do it effectively and you have to write to grab people' attention and have to use an appropriate design. Before you send it out, you have to check it first how it feels and you can attract people to follow up promotional package via private email.

6. Live video

It is true that live video is one of the growing trends in online marketing. Whenever you do live to stream, you can interact with your customers through comments and it is the enormous effect on your business. In addition to this, you have to upgrade some channel, twitch or video.com: which make people do stream video. Most of the influence is using this live stream and it is very popular in this internet marketing industry. Besides, it gains popularity with celebrity and many business people are using it.

7. Chatbot

It is also called an artificial conversational entity, the part of an effective upward trend in the online marketing industry. With advanced technology in present-date, most people interacting with a chatbot, the instant message will be delivered to thousands of people in day or night. It is surveyed that most of the business has been using this chatbot for basic customer service. Instead of waiting for the staff to reply to their question, customers prefer responsive answers straightaway, so it comes in for instant message. For instance, Taxi services using this advanced technology, the passenger can check the location of the car, safety, timely arrival and so on.

8. Programmatic Advertising

It is one of the uplift trends that using artificial intelligence to target more specific client and it may have more conversion rate.

I am the SEO Executive at WampInfotech Pvt Ltd. It is Digital Marketing Agency provide many services regarding the IT Industry.