Use Of IoT Technology Improves Efficiency And Guest Experience In The Global Amusement Parks Market

The Business Research Company’s amusement parks global market opportunities and strategies to 2022, covers the year-on-year growth of the global amusement parks market historic and forecast growth. It also includes chapters on the amusement parks market trends, geographical analysis, and competitive landscape.

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The global amusement parks market is forecast to grow at a CAGR (compound annual growth rate) of around 9 % to 2022.

Amusement Parks Market Trends

The amusement parks market consists of sales of amusement park entertainments and related goods by entities (organizations, sole traders and partnerships) that operate amusement parks. This market includes sales of entry fees, ticket sales of rides, games, food and beverages and merchandise goods.

Amusement parks are deploying innovative applications of the Internet of Things (IoT) technology to improve operational efficiency and enhance customer experience. IoT is the network of physical devices, vehicles, and other items embedded with electronics, software, sensors, actuators, and connectivity which enables these things to connect, collect and exchange data. Amusement parks are using beacon-enabled wristbands to get real time customer data which helps parents (guests) to locate their children. Such bands also help managers to identify the areas of improvement and send real-time information, tips and promotions to guests based on their location. By using the IoT technology, guests can have amazing experience and management can increase their operational efficiency.

The global amusement parks market is primarily driven by increasing use of movie themes, interactive experiences and rising disposable income.

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The global amusement parks market report covers the following regions under the geographical analysis section: Asia Pacific, Western Europe, North America, Middle East, Africa, South America, and Eastern Europe. Major countries under each of these regions are also covered under the country analysis chapters.

With mass customization, supply chain simplification, digitalization and growing population, the global amusement parks market is expected to increase in potential and scope. TBRC’s report also covers the amusement parks drivers and restraints in the market.

The global amusement parks market’s segment shares in each geographic region are mentioned in the report, along with the historic and forecast growth rates for each segment presented visually with supporting reasons to justify the growth rates.

The top companies included in the global amusement parks market report are Walt Disney Parks and Resorts, Universal Parks and Resorts, Merlin Entertainment plc, Oriental Land Company Ltd and Six Flags Entertainment Corporation.

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