Top 3 Ways in which Modern Web Fonts are Changing the Way a Website is Perceived

It is an interesting fact that majority of the people visiting any website read only 20-30% of the text. In simple words, no one wants to read large blocks of texts for getting the information he is looking for. which is why we tend to skim through web pages instead of reading them from start to finish. There are many factors that contribute towards these habits but one of them is the fonts you use on your website. Believe it or not, these web fonts have the power to persuade readers to read more, increase your website conversion rates and convey your brand message effectively.

A professional new york web design company knows this very well and can offer you expert-level support in this concern. In this blog now, I will offer a quick insight about how modern web fonts are transforming the websites and what’s instore for us in the future. So have a look at the following 3 factors that I find interesting and important in this concern.

1. Change in your Approach

It is the time that you change your approach if you think that web is just like print with pixels as this is a wrong approach in every sense. Remember, screen is a big differentiating factor between print and digital typography and it has many complex elements that can widen the gap. As the rule of the thumb, you should never treat both as something similar. This is variable fonts come into effect and can be deadly serious here. That’s where variable fonts come into effect as there are many ways in which these can be really important.

2. Variable Fonts

Have you ever thought about what is so special about the variable font as we all see them everywhere? What makes it stand out from the crowd is its ability to adapt to its context. With many variables for a single typeface available, you choose the right variable according to context by using CSS. The good news is that your old font can easily be converted into variable font but it might not be well suited for newer and relevant uses. For instance, you cannot modify the optical size, change the width of the typeface.

There are many hurdles that variable fonts will have to overcome before it goes mainstream and becomes the go-to font for responsive web typography. At least, it is the step in the right direction and, if you ask me, in my opinion the future of web typography certainly belongs to variable font.

3. Parametric Fonts

The parametric font is an old idea which originated some 4 decades ago and had been used by many people belonging to different domains. The parametric font also targets the same problem that variable font tries to solve. It is interesting to know that many people are not even aware of if this blog really exists or not. So designers as well as people looking to start a venture need to know more about it as only then they can apply it on their websites.

Unlike variable font, it is much easier to add a new dimension to your design space with the parametric font. All you have to do is to integrate the new dimension with the existing equations. Additionally, you can play around with different points and control the rate of change in a much better way with parametric font than you would do with a variable font. Another advantage is that parametric fonts are easy to use and the outcome looks great too. That’s what eventually the ultimate goal of any website owner and so all the above-mentioned 3 points are what you need to know in this concern.

Final Word

The future of web typography looks brighter than ever as more new fonts are making their impressions on the Internet. After reading blog and on the basis of the information provided, do you have any idea about what will be the future of web fonts and which one will steal the limelight? Or do you have a question in your mind that you want to ask? Even if you want to share some interesting fact with my readers, please do so by using the comments section below.

Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.