Features of Google Analytics & Why We Need to Know them

Google Analytics is a free website analytics service that provides the user with live statistics of the interaction between the visitors and a Web site. Any Google account holder can receive all the benefits of Google Analytics Software. Using a tool to analyze a website's performance becomes a necessity for the company as it helps in analyzing search engine optimization (SEO) and marketing purposes. Today individuals having knowledge of Google Analytics automatically gets a better package from the companies. One should definitely join Online Training in Google Analytics.

Google Analytics plays a very crucial role in maintaining a company’s digital presence. The website is the best way to give the user a comprehensive view of all the company’s product/services online. Mentioned below are some of the features of Google Analytics:

• Data visualization and analysis provides many ways to organize, access, and visualize the data according to the need of the business. Various tools are provided by Analytics that displays any change in the data like scorecards, dashboard and motion charts.
• Reports: Google Analytics provides the company with an analyzed report of an interaction between the customer and the company’s website.
• The reporting tools help the companies to share the reports easily across the organization.
• It allows easy communication among the team members with the help of Email-based sharing.
• Being a Google product, Google Analytics easily integrates with other Google products like AdWords, Website Optimizer, and Public Data Explorer.

Now let’s see how these features benefit the companies:

• Being a monitoring tool Analytics helps in targeting online visitors. It describes the visitors in every aspect. All the elements like visitor’s age, gender, location even the device can be seen with the help of Analytics.
• A better marketing strategy can be drawn by evaluating the flow of traffic on the website. The movement of the visitor on the website can be tracked with this tool like which links they clicked, how many pages they viewed, etc.
• Effective Customer engagement can be done by knowing about the keywords that the customer are using to reach the company’s website.
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allows the business to create a targeted campaign. It provides the business with various details about the visitor like their location, age and most importantly their behavior on the website. These all detailed analysis helps in making an informed decision in regards to content, advertising channel, offers, etc.

• It becomes very important for companies to measure the success of any campaign and analytics provides them with a Campaign Tracking feature. This feature allows the business to track which promotional activity or campaign helped in converting the customers.
• As mentioned earlier, Analytics provides the business with an accurate dataset of their customers like age, location, gender, etc. This dataset allows the business to create filters at various levels to customize their website’s data/reports in order to improve accuracy.
• For better efficiency, Analytics allows the business to set their goal and monitor them. It provides various templates other than a customized one. Business can either choose revenue, acquisition, engagement, or inquiry and monitor their performance and accordingly work towards their goals.
• Another great feature of Google Analytics is Automated Emails. This allows hassle-free communication between desired employees. It allows setting frequency for a specific time period.
• Whether it is a startup of a well-established business, Google Analytics is for everyone. With all its features, businesses can grow at an exponential rate that too without paying a single penny. No monthly or subscription fees, just the best services to improve the marketing plan.
• To work with Google Analytics, one just requires a Google account. The user interface is really very easy and no maintenance is required since Google takes care of it.

By far we have understood that Google Analytics is suited for every industry- travel, healthcare, automotive, and many more. It provides a better and deeper understanding of the audience. Not only does it give insight from the data but also helps in understanding the engagement of the visitor with the content. Google Analytics has become very popular today, with 60% of the top 10,000 websites using Google Analytics. It becomes very important for the employees to understand and learn the working of this software. This software connects to the website with the help of tracking code. This code is a part of Javascript code in the Google Analytics account. The owner after creating the code sets it into the HTML back end of their website. the code in the analytics account and the user generates this code and places it into the HTML back end of their site. This code is placed on each site that needs to be tracked. For better understanding, one must definitely join the best Online Training in Google Analytics provided by KVCH.

KVCH is one of the leading training providers since 1991. They cater to the needs of the professionals as well as college students. They offer Online Training in Google Analytics where the candidates will not only get theoretical knowledge but will also be provided with practical exposure through live projects. This not only benefits the candidate in understanding the domain in a better way but also boosts their confidence. Candidates, who are unable to attend the training in the KVCH campus, can opt for online training. Here the expert trainer will give them the live training. There will be no recorded sessions. Candidates are also provided with a globally recognized certificate at the end of the course that shines in their resumes and helps them in their future endeavors. In the end, they provide 100% Placement support to the candidates.

Danish Khan is an online media enthusiast and a blogger who closely follows the latest Career Guidance and Job trends In India and online marketing trends. She writes about various related topics such as Career Topics, Job Search and much more.