Common Questions about Digital Marketing Lead Generation Answered

As per the report of We Are Social, the number of people using the internet reached 4 billion in the year 2018. So, entering into the world of digital marketing for your business, promotion means tapping into an incredibly large market. When you start a website that is selling some product or service, you open a shop for the wide audience, which can be an entire globe or all that area, where you can send your product or service.

But, starting the website is not sufficient. You are also needed to follow the procedures to aware your target customers about your businesses. There is no doubt that there are a large number of businesses across the globe that are in the same field, in which you are. So, the thing that is needed by you is to be visible among the audiences who are interested in the products or services you offer.

The method through which you can achieve the clients or customers from different parts of the world is digital marketing, also known as online marketing. You can generate leads using digital marketing methods without any second thought.

Some newbies may get misled by thinking the digital or online marketing as just a new way of advertising. But, as a matter of the fact, it is much more than that. According to USA Today Network, the digital or online marketing is "…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms, and some strategies focus on subtle messages rather than clear-cut advertisements."

Prominent Techniques of Digital Marketing

The digital marketing comprises a number of techniques, among which let’s have a look at the prominent ones:

• Search Engine Optimization (SEO): A way to increase the visibility of your website on top position on the search engines like Google, Bing, and Yahoo, when the users type certain keyword phrases.
• Social Media Optimization (SMM): A method to promote your website or business by the means of social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and YouTube.
• Content Marketing: Promotion of your website or business via content creation such as blogging and article writing.
• Pay-per-Click (PPC): Paid advertisement for promotion on search engines or social media websites. The businesses are charged according to the clicks by the users.

These are the techniques, which are being used by almost every digital marketer in the present scenario. And, of course, these techniques work. But, there are some doubts in the minds of the enterprise especially the small businesses that necessary to resolve.

Some Questions about Digital Marketing

1. Will my website instantly get the leads via digital marketing methods?

It depends upon which marketing method you are using. You have to keep patience to get the leads if you want the organic traffic on your website. SEO, SMO and Content Marketing – these are the ways to get organic traffic. In the SEO process, you may have to wait for some months in order to get your website ranked on top positions on the search engines. Social media and content marketing campaigns also take time, and you need to wait for getting the leads through them.

But, the fourth method, which is PPC, can generate the leads instantly or in some hours. For the businesses, which are new to digital marketing, PPC can be an ideal point of starting the marketing. According to a 2013 survey, 72% of business owners preferred to cast the budget on PPC advertising. As per Wordstream, 64.6% of consumers click on Google advertisements when they are shopping online.

In PPC, you don’t have to wait for the months in order to get your website displayed on top results. Your website instantly displayed on top on some keywords when some users search for the products or services you offer. In the case of social media advertising, your posts are displayed in the news feeds of those users who have selected your products or services, or the phrases, which are close to them.

Still, you can’t underestimate the organic leads. The organic marketing methods increase the rapport of your business, build your authority in the industry, and a lot more, which is why, you must work on them also.

2. Will my website always be on the first position on search engines through SEO process?

After giving some months to SEO process, your website will get the visibility on the first page of the search results. But, sometimes, it can be on the first position, and sometimes it can be second or third as SEO is a very competitive market.

Besides, from time to time, Google launches algorithm updates because some companies used some easy tricks to reach the top position. Sometimes, websites’ rankings go down because of new parameters of Google. But, the digital marketing company keeps on working, and the websites come at the top search results again.

3. Which type of content is required for content marketing?

You need to add the valuable content that could educate the readers about the subjects related to your field. Some marketers do not take the education part seriously. But, as a matter of the fact, it is necessary for building your authority in the market. Clients feel comfortable to buy the products or services you sell when they find you authoritative in the field you deal.

Some examples can be paid attention in this regard. If you are a lawyer, then you can aware the people about legal clauses, solve their queries about the law (which you can find on internet forums, social media sites or your current clients), and more. Similarly, if you are a real estate agent, you can tell people about the current trends of real estate marketing.

4. Which type of stuff is needed for social media campaigns?

The major purpose of social media campaigns is to engage the audience, and this is one of the most effective ways of digital marketing without any second thought.

But, first, you need to add some posts, which interest your audiences. Like content marketing, here also you need to do a lot of work to educate the audiences. You can do this by the means or written text, videos, images, infographics, PowerPoint presentations and more.

You can engage the audiences by starting surveys & quizzes, replying to their comments below your posts as well as the personal messages in the inbox, answering their queries in the live videos that the customers may ask in the comments section and a lot more.

To Sum Up

The above-mentioned ones are the answers to the common questions asked by business owners who are thinking to enter into the digital marketing campaigns. In addition to all this, you must remember that the first thing that is required to do before all this is on-site optimization. Your website is optimized with the right keywords, titles, Meta descriptions in the coding part and more. But, you have no need to worry about that because that is the part of the SEO process.

If you want the digital marketing services for your small business, then you can contact a digital marketing firm. We also have a team of experts in all areas of digital marketing. So, you can get our assistance and can generate the leads for your website.

Shubham is working with Canbayinc as Seo Analyst with 3 years of experience. He is passionate about football and loves to get some dust off his boots whenever free.