Data Analytics Outsourcing Market is Gaining Momentum

Data Analytics Outsourcing Market– Snapshot

Data analytics is the art of analyzing raw data by using quantitative and qualitative techniques and procedures for the purpose of drawing conclusions from the data. For better business decisions, companies make use of data analytics. Data analytics has moved from being just descriptive such as reports, to predictive, predictive modeling, offering statistical analysis, planning for future scenarios, and optimization and forecasting for anticipation. Outsourcing of data analytics provides more flexibility to companies. It also allows companies to use updated tools and have expert opinion on their data. Outsourcing providers offer services that they specialize and excel in. As it is their main business, the providers ensure their service meets global standards. Outsourcing providers offer both vertical and horizontal solutions packed in a variety of configurations. Data analytics spans a wide range of techniques, toolsets, vertical specific expertise, and services. Outsourcing vendors have become more sophisticated as they handle complex projects and datasets. The market for data analytics outsourcing is projected to be valued at US$ 20,681.1 Mn by 2026, recording a CAGR of 29.4%.

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Various industries can benefit from data analytics, especially financial services, healthcare, media, communications, and retail. The retail industry can now find opportunities for new products and profit based on market trends that can be researched digitally through observing consumer behavior over social media and their engagement and buying experiences, without going through the traditional ways such as interviews and surveys. Instead of having an in-house software, companies are looking for outsourcing their research to a third party so as to save on costs. The BFSI sector drives the data analytics outsourcing industry with most of the companies targeting this vertical. However, emerging verticals such as manufacturing, healthcare, and IT & telecom also are showing high growth in this market.

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A key trend boosting the growth of the data analytics outsourcing market is the popularity of Internet of things (IoT) as it provides marketers and businesses with opportunities to utilize and create actionable insights regarding consumers. The new technologies vital for successful implementation of IoT drive new business opportunities. Data analytics is swiftly developing as Internet of things (IoT) is helping in better decision making. Analysis of information about connected things is one of the key features of Internet of things. Usage of IoT increases the amount of data in category and quantity, thus presenting the opportunity for development and application of data analytics outsourcing.

The data analytics outsourcing market can be segmented on the basis of application and industry. Based on application, the data analytics outsourcing market can be classified into marketing analytics, sales analytics, fraud detection and risk management, supply chain analytics, process optimization, advisory services, device security solutions, and others. Based on industry, the data analytics outsourcing market can be divided into BFSI, IT & telecom, healthcare, retail, media & entertainment, energy & utilities, hospitality, education, manufacturing, consumer packaged goods, and others.

Researcher Tech Trends Up To Date. Market research is an important component of modern business strategy; the process of systematic gathering