Web Design Trends in 2019

Web designing trends change regularly. It affects businesses to some extent. The emergence of new technologies give rise to new trends. Some trends are cyclical by nature. Flat and simple designs that used to be very popular in the past suit mobile phones and tablets today.

Technological advancements make websites smarter, quicker and interactive. The present trends revolve around a perfect amalgamation between aesthetics and technology. Websites that look modern today may fade out within a few months. Users might get bored of the same look and might expect to see something interesting. Web designers ensure that website designs stay-updated for years. This is only possible when it is upgraded constantly. User engagement matters the most.

The year 2019 seems to be about user experience. It is believed that the trends expected this year would focus on mobile designs, eye-catching designs, video backgrounds and greater speed. Some trends of 2018 seem to survive in 2019 too, for example, customized icons, art and illustrations, grid layouts, organic curves, pop-up calls-to-action buttons, slanted details and flat geometrical patterns.

Some of the other trends of 2019 include:

• 3D Illustrations – Designers add depth to graphics with the help of 3D illustrations. They bring together imaginary spaces, manipulate digital elements and provide a glimpse of how the product would look in the real world.

Web designing companies in Mumbai hire 3D graphic designers to create these illustrations.

• Mobile compatibility – Web designs that are mobile friendly are more likely to receive higher rankings. Search engines priorities websites compatible with different devices. Websites suiting mobile phones will be the trend for the next few years.
• Single page design – Also known as page-less design, it has become a trend in 2019. It refers to websites having a single page in which all elements are arranged in hierarchy. Search engines can easily crawl on all pages. Such web pages can also be accessed on mobile phones and tablets.
• Micro animations – Small animations help users understand the website, expand the menu and read more about the product. It is a powerful way to provide a satisfying experience for the user. Moving objects increase user attention and retention.

PPC Services in Mumbai encourage micro animations.

• Machine learning – Commonly known as chatbots, they have become popular on most websites. It is similar to chatting live with company representatives. It starts a relationship with the customer and increases the prospects of gathering information. In 2019, chatbots will be preferred as customer service via the web, as they are faster and more efficient compared to other means.
• Helvetica version of logos – Brands have shifted their focus from eccentric identities to a sober look. Fonts have a sophisticated feel. Companies preserve the corporate look without being boring.
• Outlined designs – Written texts that use outlines hold immediate user attention. This is crucial to make branding successful. Outlines highlight the brand and make the text visually appealing.
• Black-and-white palettes – One of the most important elements of a website is its colour. Black-and-white shades in images are sharp and assertive.

Creative and engaging web designs grab user attention. Companies have just a few seconds to attract users to explore the entire page. It is therefore imperative to follow the trends that suit the present audience.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.